Rascasse Audience Intelligence

Music videos Audience in Netherlands

A data profile of the people who buy, follow and care about Music videos in Netherlands — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 3,131,619 people in Netherlands.

The average Music videos fan in Netherlands is 42.9 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Livemusic, Independent music, Composer, with strongest over-indexing on Livemusic (1.52× the country average).

Demographically, the Music videos audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Music videos fan in Netherlands is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Music videos profile in Netherlands.

Audience size
3.1M
in Netherlands
Gender
52.0%
48.0% male
Age
42.9
average years
Country rank
#270
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music videos fans

52.0% are female, 48.0% are male, average age 42.9.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Music videos audience in Netherlands
MetricValue
Female52.0%
Male48.0%
Average age42.9
Estimated audience size3,131,619
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Music videos audience in Netherlands
Age bracketShare%
16-1914%
20-2916%
30-3917%
40-4922%
50+31%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Music videos audience comes from Netherlands.

Worldwide audience distribution share by country for Music videos
CountryShare
United States17.4%
India6.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music videos audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Music videos fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~800K1.43×
02Zuid-Holland~800K1.14×
03Flevoland~90K1.01×
04Zeeland~70K1.01×
05Drenthe~100K1.00×
06Gelderland~400K0.98×
07Groningen~100K0.98×
08Overijssel~200K0.97×
09Friesland~100K0.97×
10Utrecht~200K0.96×
11Limburg~200K0.96×
12North Brabant~500K0.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music videos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music videos audience
#·InterestCategoryAffinity×
01MusicRadarMusic & Radio2.01×
02Jack WhiteMovies & TV1.75×
03Fingerstyle guitarMusic & Radio1.73×
04Trap (music)Music & Radio1.69×
05Independent musicMusic & Radio1.67×
06Stevie Ray VaughanMusic & Radio1.65×
07ComposerMusic & Radio1.60×
08Eddie Van HalenMusic & Radio1.60×
09Central CeeMusic & Radio1.58×
10DrakeMusic & Radio1.56×
11Joni MitchellMusic & Radio1.55×
12Anthrax (American band)Music & Radio1.54×
13Rory GallagherMusic & Radio1.54×
14LivemusicMusic & Radio1.52×
15Midwest hip hopMusic & Radio1.52×
16Country rapMusic & Radio1.52×
17Judas PriestMusic & Radio1.52×
18SongwriterMusic & Radio1.51×
19Chicago bluesMusic & Radio1.50×
20WestlifeMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music videos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Music videos audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM0.98×
TravellingTHRILL0.79×
Social Media UsageJOY0.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Music videos audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.45×
Need for SecurityCONSERVATISM0.57×
Healthy LifestyleBALANCE0.63×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Music videos have in Netherlands?

Music videos has an estimated audience of 3,131,619 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Music videos fans?

52.0% of Music videos fans are female, 48.0% are male, with an average age of 42.9 years.

03

Which brands do Music videos fans like most?

Music videos fans show strongest brand affinity for Livemusic (1.52×), Independent music (1.67×), and Composer (1.6×) over the country average.

04

Where do Music videos fans live in Netherlands?

Music videos fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Music videos fans also like?

Beyond Music videos itself, the audience over-indexes on Independent music (1.67×), Composer (1.6×), Midwest hip hop (1.52×), and Country rap (1.52×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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