A data profile of the people who buy, follow and care about Music videos in Netherlands — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 3,131,619 people in Netherlands.
The average Music videos fan in Netherlands is 42.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Livemusic, Independent music, Composer, with strongest over-indexing on Livemusic (1.52× the country average).
Demographically, the Music videos audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Music videos fan in Netherlands is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Livemusic.
The key figures that characterise the Music videos profile in Netherlands.
52.0% are female, 48.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.9 |
| Estimated audience size | 3,131,619 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Music videos audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.43× | |
| 02 | Zuid-Holland | ~800K | 1.14× | |
| 03 | Flevoland | ~90K | 1.01× | |
| 04 | Zeeland | ~70K | 1.01× | |
| 05 | Drenthe | ~100K | 1.00× | |
| 06 | Gelderland | ~400K | 0.98× | |
| 07 | Groningen | ~100K | 0.98× | |
| 08 | Overijssel | ~200K | 0.97× | |
| 09 | Friesland | ~100K | 0.97× | |
| 10 | Utrecht | ~200K | 0.96× | |
| 11 | Limburg | ~200K | 0.96× | |
| 12 | North Brabant | ~500K | 0.93× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MusicRadar | Music & Radio | 2.01× | ||
| 02 | Jack White | Movies & TV | 1.75× | ||
| 03 | Fingerstyle guitar | Music & Radio | 1.73× | ||
| 04 | Trap (music) | Music & Radio | 1.69× | ||
| 05 | Independent music | Music & Radio | 1.67× | ||
| 06 | Stevie Ray Vaughan | Music & Radio | 1.65× | ||
| 07 | Composer | Music & Radio | 1.60× | ||
| 08 | Eddie Van Halen | Music & Radio | 1.60× | ||
| 09 | Central Cee | Music & Radio | 1.58× | ||
| 10 | Drake | Music & Radio | 1.56× | ||
| 11 | Joni Mitchell | Music & Radio | 1.55× | ||
| 12 | Anthrax (American band) | Music & Radio | 1.54× | ||
| 13 | Rory Gallagher | Music & Radio | 1.54× | ||
| 14 | Livemusic | Music & Radio | 1.52× | ||
| 15 | Midwest hip hop | Music & Radio | 1.52× | ||
| 16 | Country rap | Music & Radio | 1.52× | ||
| 17 | Judas Priest | Music & Radio | 1.52× | ||
| 18 | Songwriter | Music & Radio | 1.51× | ||
| 19 | Chicago blues | Music & Radio | 1.50× | ||
| 20 | Westlife | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.98× | |
| Travelling | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.45× | |
| Need for Security | CONSERVATISM | 0.57× | |
| Healthy Lifestyle | BALANCE | 0.63× |
Music videos has an estimated audience of 3,131,619 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.0% of Music videos fans are female, 48.0% are male, with an average age of 42.9 years.
Music videos fans show strongest brand affinity for Livemusic (1.52×), Independent music (1.67×), and Composer (1.6×) over the country average.
Music videos fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Independent music (1.67×), Composer (1.6×), Midwest hip hop (1.52×), and Country rap (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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