Music videos Audience in France
Music videos has an estimated audience of 8,496,550 people in France. 48.5% are female, 51.5% are male, average age 41.3. Top regions: Île-de-France, Hauts-de-France, Grand Est. Top brand affinities: Sports, Clothing, Design, Fitness and wellness, Food.
The average Music videos fan in France is 41.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Hauts-de-France, Grand Est. Top brand affinities include Sports, Clothing, Design, with strongest over-indexing on Sports (1.75× the country average). Demographically, the Music videos audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Music videos fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.3 |
| Estimated audience size | 8,496,550 |
Audience persona
The typical Music videos fan in France is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Sports.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 2,073,965 | 1.36× |
| Hauts-de-France | 1,052,804 | 1.41× |
| Grand Est | 912,212 | 1.33× |
| Auvergne-Rhône-Alpes | 796,017 | 0.8× |
| Occitanie | 605,474 | 0.82× |
| Provence-Alpes-Côte d'Azur | 579,308 | 0.92× |
| Nouvelle-Aquitaine | 561,054 | 0.75× |
| Pays de la Loire | 379,547 | 0.8× |
| Bourgogne-Franche-Comté | 263,741 | 0.77× |
| Normandy | 258,784 | 0.63× |
| Brittany | 248,246 | 0.6× |
| Centre-Val de Loire | 228,203 | 0.71× |
| Corsica | 88,733 | 2.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports | 1.75× | Sports |
| Clothing | 1.8× | Fashion & Accessoires |
| Design | 1.88× | Home & Garden |
| Fitness and wellness | 1.68× | Sports |
| Food | 1.64× | Food & Beverages |
| Consumer electronics | 1.62× | Technology & Electronics |
| Music | 1.52× | Business & Career |
| TikTok | 1.56× | Internet & Social Media |
| Smartphones | 1.58× | Technology & Electronics |
| Nike | 2.16× | Fashion & Accessoires |
| Vegetable | 2× | Food & Beverages |
| Aldi | 1.74× | Shopping |
| Dance | 1.7× | Business & Career |
| Primark | 1.76× | Shopping |
| Quality of life | 1.54× | Health |
| Undergarment | 1.81× | Fashion & Accessoires |
| UEFA Champions League | 1.68× | Sports |
| Spotify | 1.54× | Internet & Social Media |
| New Balance | 2.21× | Fashion & Accessoires |
| Hermès | 2.18× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 38.02 |
| Urban Lifestyle | OPEN | 8.01 |
| Mindfulness | BALANCE | 2.02 |
| Community Orientation | OPEN | 1.66 |
| Indulgence | JOY | 1.51 |
| Extroversion | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
See Music videos audiences in other countries
More Music & Radio audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Music videos have in France?
Music videos has an estimated audience of 8,496,550 people in France, concentrated in Île-de-France and Hauts-de-France.
What is the gender split and age of Music videos fans?
48.5% of Music videos fans are female, 51.5% are male, with an average age of 41.3 years.
Which brands do Music videos fans like most?
Music videos fans show strongest brand affinity for Sports (1.75×), Clothing (1.8×), and Design (1.88×) over the country average.
Where do Music videos fans live in France?
Music videos fans in France are most concentrated in Île-de-France (reach 2,073,965), Hauts-de-France (reach 1,052,804), and Grand Est (reach 912,212). These three regions account for the largest share of the active audience.
What other brands do Music videos fans also like?
Beyond Music videos itself, the audience over-indexes on Clothing (1.8×), Design (1.88×), Fitness and wellness (1.68×), and Food (1.64×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.