A data profile of the people who buy, follow and care about Music videos in France — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 8,496,550 people in France.
The average Music videos fan in France is 41.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Hauts-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Sports, Clothing, Design, with strongest over-indexing on Sports (1.75× the country average).
Demographically, the Music videos audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Music videos fan in France is balanced, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Sports.
The key figures that characterise the Music videos profile in France.
48.5% are female, 51.5% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 41.3 |
| Estimated audience size | 8,496,550 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 28% |
of the worldwide Music videos audience comes from France.
| Country | Share |
|---|---|
| United States | 17.4% |
| India | 6.5% |
| Italy | 4.5% |
Where the Music videos audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~2M | 1.28× | |
| 02 | Hauts-de-France | ~900K | 1.21× | |
| 03 | Grand Est | ~800K | 1.15× | |
| 04 | Corsica | ~50K | 1.12× | |
| 05 | Provence-Alpes-Côte d'Azur | ~600K | 0.97× | |
| 06 | Bourgogne-Franche-Comté | ~300K | 0.96× | |
| 07 | Centre-Val de Loire | ~300K | 0.95× | |
| 08 | Pays de la Loire | ~400K | 0.94× | |
| 09 | Occitanie | ~700K | 0.93× | |
| 10 | Normandy | ~400K | 0.93× | |
| 11 | Nouvelle-Aquitaine | ~700K | 0.91× | |
| 12 | Brittany | ~400K | 0.91× | |
| 13 | Auvergne-Rhône-Alpes | ~900K | 0.90× |
The strongest cross-interests of the Music videos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hermès | Fashion & Accessoires | 2.18× | ||
| 02 | Nike | Fashion & Accessoires | 2.16× | ||
| 03 | Vegetable | Food & Beverages | 2.00× | ||
| 04 | Design | Home & Garden | 1.88× | ||
| 05 | Undergarment | Fashion & Accessoires | 1.81× | ||
| 06 | Clothing | Fashion & Accessoires | 1.80× | ||
| 07 | Primark | Shopping | 1.76× | ||
| 08 | Sports | Sports | 1.75× | ||
| 09 | Aldi | Shopping | 1.74× | ||
| 10 | Dance | Business & Career | 1.70× | ||
| 11 | Fitness and wellness | Sports | 1.68× | ||
| 12 | UEFA Champions League | Sports | 1.68× | ||
| 13 | Food | Food & Beverages | 1.64× | ||
| 14 | Consumer electronics | Technology & Electronics | 1.62× | ||
| 15 | Sephora | Shopping | 1.62× | ||
| 16 | Smartphones | Technology & Electronics | 1.58× | ||
| 17 | TikTok | Internet & Social Media | 1.56× | ||
| 18 | Quality of life | Health | 1.54× | ||
| 19 | Spotify | Internet & Social Media | 1.54× | ||
| 20 | Music | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.72× | |
| Quality Awareness | PREMIUM | 1.65× | |
| Travelling | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.95× | |
| Indulgence | JOY | 0.95× |
Music videos has an estimated audience of 8,496,550 people in France, concentrated in Île-de-France and Hauts-de-France.
48.5% of Music videos fans are female, 51.5% are male, with an average age of 41.3 years.
Music videos fans show strongest brand affinity for Sports (1.75×), Clothing (1.8×), and Design (1.88×) over the country average.
Music videos fans in France are most concentrated in Île-de-France (reach ~2M), Hauts-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Music videos itself, the audience over-indexes on Clothing (1.8×), Design (1.88×), Fitness and wellness (1.68×), and Food (1.64×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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