Rascasse Audience Intelligence

Music videos Audience in United States

A data profile of the people who buy, follow and care about Music videos in United States — modelled from more than twelve digital signal sources. Music videos has an estimated audience of 70,588,404 people in United States.

#152among Topic in United States#14in Music & Radio

The average Music videos fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music of Nigeria, YouTube Music, Underground hip hop, with strongest over-indexing on Music of Nigeria (4.5× the country average).

Demographically, the Music videos audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Music videos fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Music of Nigeria.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music videos profile in United States.

Audience size
70.6M
in United States
Gender
51.4%♀
48.6% male
Age
39.2
average years
Country rank
#190
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music videos fans

51.4% are female, 48.6% are male, average age 39.2.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for Music videos audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.2
Estimated audience size70,588,404
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Music videos audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Music videos audience comes from United States.

Worldwide audience distribution share by country for Music videos
CountryShare
United States17.4%
India6.5%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music videos audience in United States is strongest.

Fig. 05

Top regions by affinity

Music videos fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~800K1.30×
02West Virginia~400K1.27×
03Mississippi~700K1.25×
04Idaho~400K1.23×
05Alaska~200K1.23×
06New Mexico~400K1.19×
07Kentucky~1M1.10×
08Colorado~1M1.09×
09South Carolina~1M1.09×
10Louisiana~1M1.09×
11Oklahoma~800K1.08×
12Montana~200K1.08×
13Maine~300K1.07×
14Michigan~2M1.06×
15Tennessee~1.5M1.06×
16Indiana~1.5M1.06×
17Nevada~700K1.06×
18Iowa~600K1.06×
19Pennsylvania~2.5M1.04×
20Ohio~2.5M1.04×
21Connecticut~700K1.04×
22South Dakota~200K1.03×
23North Dakota~100K1.01×
24Minnesota~1M1.00×
25Oregon~800K1.00×
26Nebraska~400K1.00×
27Wisconsin~1M0.99×
28California~7.5M0.98×
29Missouri~1M0.98×
30Florida~4.5M0.95×
31Georgia~2M0.95×
32Utah~600K0.95×
33New York~3.5M0.94×
34Kansas~500K0.94×
35Arizona~1.5M0.93×
36Washington~1.5M0.93×
37Alabama~900K0.92×
38Vermont~100K0.92×
39Illinois~2M0.91×
40Hawaii~300K0.90×
41Texas~5.5M0.89×
42Massachusetts~1M0.89×
43New Hampshire~200K0.89×
44North Carolina~2M0.87×
45Maryland~1M0.86×
46Rhode Island~200K0.83×
47Virginia~1.5M0.82×
48Delaware~100K0.76×
49Washington, District of Columbia~200K0.75×
50New Jersey~1.5M0.74×
Fig. 06

Affinity by region

Affinity by region — Music videos, United States
0.74×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Music videos audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Music videos audience
#·InterestCategoryAffinity×
01Music of NigeriaMusic & Radio4.50×
02Underground hip hopMusic & Radio2.11×
03Coat (clothing)Fashion & Accessoires2.08×
04Long LashesBeauty & Wellness2.02×
05DrakeMusic & Radio1.97×
06EcotourismBusiness & Career1.97×
07Online advertisingBusiness & Career1.93×
08YouTube MusicInternet & Social Media1.89×
09Luxury yachtTravel & Leisure1.89×
10Hair ExtensionsBeauty & Wellness1.81×
11Japanese hip hopMusic & Radio1.73×
12Long hairBeauty & Wellness1.72×
13KitchenwareHome & Garden1.68×
14Lace wigBeauty & Wellness1.65×
15Atlanta hip hopMusic & Radio1.64×
16Curly HairBeauty & Wellness1.63×
17Country rapMusic & Radio1.57×
18Chicano rapMusic & Radio1.54×
19Natural skin careBeauty & Wellness1.52×
20Fine artBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Music videos audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Music videos audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.13×
SustainabilityBALANCE1.09×
Early Adopter MentalityPOWER1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Music videos audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.84×
TravellingTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Music videos have in United States?

Music videos has an estimated audience of 70,588,404 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Music videos fans?

51.4% of Music videos fans are female, 48.6% are male, with an average age of 39.2 years.

03

Which brands do Music videos fans like most?

Music videos fans show strongest brand affinity for Music of Nigeria (4.5×), YouTube Music (1.89×), and Underground hip hop (2.11×) over the country average.

04

Where do Music videos fans live in United States?

Music videos fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~5.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Music videos fans also like?

Beyond Music videos itself, the audience over-indexes on YouTube Music (1.89×), Underground hip hop (2.11×), Hair Extensions (1.81×), and Kitchenware (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Music videos audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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