Music videos Audience in United States

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Music videos has an estimated audience of 70,588,404 people in United States. 51.4% are female, 48.6% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: Music of Nigeria, YouTube Music, Underground hip hop, Hair Extensions, Kitchenware.

The average Music videos fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Music of Nigeria, YouTube Music, Underground hip hop, with strongest over-indexing on Music of Nigeria (4.5× the country average). Demographically, the Music videos audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Music videos fans

Demographic split for Music videos audience in United States
MetricValue
Female51.4%
Male48.6%
Average age39.2
Estimated audience size70,588,404

Audience persona

The typical Music videos fan in United States is balanced, around 39.2 years old, with strong Risk Appetite tendencies and a notable affinity for Music of Nigeria.

Top regions in United States

Top regions ranked by reach for Music videos in United States
RegionReachAffinity
California7,458,5710.96×
Texas5,689,7800.94×
Florida4,645,4200.97×
New York3,798,3550.96×
Pennsylvania2,473,9931.04×
Illinois2,272,3130.97×
Ohio2,227,4141.02×
Georgia2,175,2781×
Michigan2,131,2581.15×
North Carolina1,954,2140.92×
Tennessee1,520,7991.07×
Virginia1,478,6240.86×
New Jersey1,408,9350.78×
Indiana1,396,4311.08×
Washington1,358,5990.96×
Arizona1,354,8360.94×
Massachusetts1,283,8320.92×
Colorado1,216,5611.09×
South Carolina1,148,0151.08×
Missouri1,126,2440.99×
Maryland1,106,3400.91×
Minnesota1,040,7721.03×
Kentucky1,030,0891.16×
Louisiana1,000,3831.1×
Wisconsin988,2200.93×
Alabama880,5230.89×
Oklahoma847,1821.08×
Arkansas794,2011.37×
Oregon789,5140.98×
Nevada775,4591.14×
Connecticut748,2921.06×
Mississippi743,9651.28×
Iowa629,4251.08×
Utah561,5630.89×
Kansas538,1110.97×
New Mexico427,0241.21×
Idaho392,1121.11×
West Virginia377,8581.15×
Nebraska357,8911.01×
Hawaii272,0120.9×
Maine256,2411.01×
New Hampshire226,9970.82×
Montana200,0841.02×
Alaska194,2121.29×
Rhode Island163,8920.73×
South Dakota160,5970.98×
Washington, District of Columbia153,4340.72×
North Dakota135,2370.93×
Delaware122,4590.63×
Wyoming117,5641.12×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Music videos audience
BrandAffinityCategory
Music of Nigeria4.5×Music & Radio
YouTube Music1.89×Internet & Social Media
Underground hip hop2.11×Music & Radio
Hair Extensions1.81×Beauty & Wellness
Kitchenware1.68×Home & Garden
Fine art1.51×Business & Career
Lace wig1.65×Beauty & Wellness
Curly Hair1.63×Beauty & Wellness
Long hair1.72×Beauty & Wellness
Coat (clothing)2.08×Fashion & Accessoires
Japanese hip hop1.73×Music & Radio
Natural skin care1.52×Beauty & Wellness
Luxury yacht1.89×Travel & Leisure
Country rap1.57×Music & Radio
Drake1.97×Music & Radio
Atlanta hip hop1.64×Music & Radio
Chicano rap1.54×Music & Radio
Online advertising1.93×Business & Career
Ecotourism1.97×Business & Career
Long Lashes2.02×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Music videos audience
TraitClusterScore
Risk AppetiteTHRILL2.03
Luxury OrientationPREMIUM1.93
ExtroversionTHRILL1.41
Social Media UsageJOY1.14
LGBTQ+ IdentityOPEN1.02
Sports ActivityPOWER0.94

Worldwide distribution

Worldwide audience distribution share by country for Music videos
CountryShare
United States17.4%
India6.5%
Italy4.5%

See Music videos audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Music videos have in United States?

Music videos has an estimated audience of 70,588,404 people in United States, concentrated in California and Texas.

What is the gender split and age of Music videos fans?

51.4% of Music videos fans are female, 48.6% are male, with an average age of 39.2 years.

Which brands do Music videos fans like most?

Music videos fans show strongest brand affinity for Music of Nigeria (4.5×), YouTube Music (1.89×), and Underground hip hop (2.11×) over the country average.

Where do Music videos fans live in United States?

Music videos fans in United States are most concentrated in California (reach 7,458,571), Texas (reach 5,689,780), and Florida (reach 4,645,420). These three regions account for the largest share of the active audience.

What other brands do Music videos fans also like?

Beyond Music videos itself, the audience over-indexes on YouTube Music (1.89×), Underground hip hop (2.11×), Hair Extensions (1.81×), and Kitchenware (1.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Music videos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.