A data profile of the people who buy, follow and care about West Bengal in India — modelled from more than twelve digital signal sources. West Bengal has an estimated audience of 9,455,104 people in India.
West Bengal has an estimated audience of 9,455,104 people in India. 25.7% are female, 74.3% are male, average age 33.2. Top brand affinities: Superman, Music videos, True Detective, Politics, Videography.
Top brand affinities include Superman, Music videos, True Detective, with strongest over-indexing on Superman (2.49× the country average).
Demographically, the West Bengal audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical West Bengal fan in India is more male, around 33.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.
The key figures that characterise the West Bengal profile in India.
25.7% are female, 74.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 25.7% |
| Male | 74.3% |
| Average age | 33.2 |
| Estimated audience size | 9,455,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 31% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide West Bengal audience comes from India.
| Country | Share |
|---|---|
| India | 46.1% |
| Bangladesh | 12.0% |
| Saudi Arabia | 6.1% |
The strongest cross-interests of the West Bengal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Henry Cavill | Movies & TV | 3.73× | ||
| 02 | Emma Watson | Movies & TV | 3.64× | ||
| 03 | True Detective | Movies & TV | 2.82× | ||
| 04 | Videography | Internet & Social Media | 2.76× | ||
| 05 | Superman | Movies & TV | 2.49× | ||
| 06 | Batman | Movies & TV | 2.30× | ||
| 07 | Real property | Home & Garden | 2.25× | ||
| 08 | Hindustan | Politics & Society | 2.14× | ||
| 09 | OnePlus | Technology & Electronics | 2.04× | ||
| 10 | Himalayas | Travel & Leisure | 1.83× | ||
| 11 | Drawing | Home & Garden | 1.72× | ||
| 12 | Wikipedia | Internet & Social Media | 1.64× | ||
| 13 | Happiness | Health | 1.62× | ||
| 14 | Hairstyle | Beauty & Wellness | 1.57× | ||
| 15 | Music videos | Music & Radio | 1.56× | ||
| 16 | Nature | Home & Garden | 1.56× | ||
| 17 | Kitchen | Home & Garden | 1.54× | ||
| 18 | Politics | Politics & Society | 1.53× | ||
| 19 | Psychology | Business & Career | 1.53× | ||
| 20 | Dogs | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.47× | |
| Extroversion | THRILL | 1.38× | |
| Pet Ownership | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.54× | |
| Creativity | OPEN | 0.63× | |
| Need for Security | CONSERVATISM | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for West Bengal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.