A data profile of the people who buy, follow and care about Mumbai in India — modelled from more than twelve digital signal sources. Mumbai has an estimated audience of 32,338,399 people in India.
Mumbai has an estimated audience of 32,338,399 people in India. 28.0% are female, 72.0% are male, average age 31.1. Top brand affinities: Embroidery, Crochet, Sewing machine, Dhanush, GoDaddy.
Top brand affinities include Embroidery, Crochet, Sewing machine, with strongest over-indexing on Embroidery (1.53× the country average).
Demographically, the Mumbai audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Mumbai fan in India is more male, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Embroidery.
The key figures that characterise the Mumbai profile in India.
28.0% are female, 72.0% are male, average age 31.1.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 31.1 |
| Estimated audience size | 32,338,399 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 7% |
of the worldwide Mumbai audience comes from India.
| Country | Share |
|---|---|
| India | 38.6% |
| United States | 9.5% |
| China | 3.6% |
The strongest cross-interests of the Mumbai audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OK! | News | 1.77× | ||
| 02 | GoDaddy | Technology & Electronics | 1.72× | ||
| 03 | gold necklaces | Fashion & Accessoires | 1.72× | ||
| 04 | Amanda Seyfried | Movies & TV | 1.72× | ||
| 05 | Crochet | Home & Garden | 1.71× | ||
| 06 | forex trader | Business & Career | 1.69× | ||
| 07 | Indian Cricket | Sports | 1.64× | ||
| 08 | Sewing machine | Home & Garden | 1.63× | ||
| 09 | Blake Lively | Movies & TV | 1.63× | ||
| 10 | Curly Hair | Beauty & Wellness | 1.62× | ||
| 11 | Anushka Shetty | Movies & TV | 1.59× | ||
| 12 | Schneider Electric | Technology & Electronics | 1.58× | ||
| 13 | Sun TV | Movies & TV | 1.57× | ||
| 14 | Pajamas | Fashion & Accessoires | 1.54× | ||
| 15 | Sivakarthikeyan | Movies & TV | 1.54× | ||
| 16 | Embroidery | Home & Garden | 1.53× | ||
| 17 | Dhanush | Movies & TV | 1.53× | ||
| 18 | Fried chicken | Food & Beverages | 1.51× | ||
| 19 | Karate | Sports | 1.51× | ||
| 20 | Dachshund | Pets & Animals | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Indulgence | JOY | 1.18× | |
| Social Media Usage | JOY | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.95× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mumbai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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