A data profile of the people who buy, follow and care about Indian Cricket in India — modelled from more than twelve digital signal sources. Indian Cricket has an estimated audience of 3,345,504 people in India.
The average Indian Cricket fan in India is 26.9 years old, more male, and lives primarily in Kerala.
The audience is concentrated in Kerala, West Bengal, Maharashtra.
Top brand affinities include India, TV, Cricket, with strongest over-indexing on India (1.66× the country average).
Demographically, the Indian Cricket audience skews more male with an average age of 26.9, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Indian Cricket fan in India is more male, around 26.9 years old, with strong Social Media Usage tendencies and a notable affinity for India.
The key figures that characterise the Indian Cricket profile in India.
31.1% are female, 68.9% are male, average age 26.9.
| Metric | Value |
|---|---|
| Female | 31.1% |
| Male | 68.9% |
| Average age | 26.9 |
| Estimated audience size | 3,345,504 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 51% | |
| 20-29 | 32% | |
| 30-39 | 10% | |
| 40-49 | 4% | |
| 50+ | 4% |
of the worldwide Indian Cricket audience comes from India.
| Country | Share |
|---|---|
| India | 48.4% |
| United States | 13.4% |
| United Arab Emirates | 7.0% |
Where the Indian Cricket audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~300K | 5.73× | |
| 02 | Goa | ~9K | 2.58× | |
| 03 | West Bengal | ~200K | 1.54× | |
| 04 | Manipur | ~5K | 1.19× | |
| 05 | Meghalaya | ~4K | 1.19× | |
| 06 | Karnataka | ~100K | 1.15× | |
| 07 | Assam | ~40K | 1.05× | |
| 08 | Tripura | ~4K | 0.94× | |
| 09 | Tamil Nadu | ~70K | 0.90× | |
| 10 | Sikkim | ~1K | 0.89× | |
| 11 | Maharashtra | ~100K | 0.85× | |
| 12 | Odisha | ~30K | 0.84× | |
| 13 | Nagaland | ~2K | 0.84× | |
| 14 | Gujarat | ~70K | 0.77× | |
| 15 | Telangana | ~30K | 0.72× | |
| 16 | Madhya Pradesh | ~40K | 0.69× | |
| 17 | Punjab (region) | ~30K | 0.68× | |
| 18 | Haryana | ~30K | 0.64× | |
| 19 | Chhattisgarh | ~10K | 0.63× | |
| 20 | Arunachal Pradesh | ~1K | 0.63× | |
| 21 | Rajasthan | ~50K | 0.61× | |
| 22 | Uttarakhand | ~10K | 0.58× | |
| 23 | Andhra Pradesh | ~20K | 0.57× | |
| 24 | Uttar Pradesh | ~90K | 0.54× | |
| 25 | Bihar | ~40K | 0.54× | |
| 26 | Jharkhand | ~10K | 0.52× | |
| 27 | Himachal Pradesh | ~7K | 0.51× | |
| 28 | Mizoram | ~1K | 0.49× | |
| 29 | Jammu and Kashmir | ~6K | 0.42× |
The strongest cross-interests of the Indian Cricket audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stock market | Business & Career | 2.34× | ||
| 02 | X | Internet & Social Media | 2.12× | ||
| 03 | Knowledge | Business & Career | 2.11× | ||
| 04 | Financial services | Business & Career | 2.08× | ||
| 05 | New Delhi | Travel & Leisure | 1.98× | ||
| 06 | Cricket | Sports | 1.96× | ||
| 07 | Cinema of India | Movies & TV | 1.90× | ||
| 08 | Mobile device | Technology & Electronics | 1.90× | ||
| 09 | Mobile game | Games | 1.88× | ||
| 10 | Banking | Business & Career | 1.85× | ||
| 11 | Celebrity | Movies & TV | 1.77× | ||
| 12 | TV | Movies & TV | 1.69× | ||
| 13 | Games | Games | 1.67× | ||
| 14 | India | Travel & Leisure | 1.66× | ||
| 15 | Mumbai | Travel & Leisure | 1.64× | ||
| 16 | Bollywood movies | Movies & TV | 1.56× | ||
| 17 | Virat Kohli | Sports | 1.56× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.54× | ||
| 19 | Reading | Literature | 1.53× | ||
| 20 | Sports | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.48× | |
| Career Orientation | POWER | 1.28× | |
| Need for Security | CONSERVATISM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Convenience Orientation | PREMIUM | 0.63× | |
| Sustainability | BALANCE | 0.67× |
Indian Cricket has an estimated audience of 3,345,504 people in India, concentrated in Kerala and West Bengal.
31.1% of Indian Cricket fans are female, 68.9% are male, with an average age of 26.9 years.
Indian Cricket fans show strongest brand affinity for India (1.66×), TV (1.69×), and Cricket (1.96×) over the country average.
Indian Cricket fans in India are most concentrated in Kerala (reach ~300K), West Bengal (reach ~200K), and Maharashtra (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Indian Cricket itself, the audience over-indexes on TV (1.69×), Cricket (1.96×), Games (1.67×), and Cinema of India (1.9×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Indian Cricket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.