A data profile of the people who buy, follow and care about Mobile device in India — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 20,395,719 people in India.
Mobile device has an estimated audience of 20,395,719 people in India. 26.1% are female, 73.9% are male, average age 31.5. Top brand affinities: Chennai, Pakistan national cricket team, England cricket team, Smart device, OnePlus.
Top brand affinities include Chennai, Pakistan national cricket team, England cricket team, with strongest over-indexing on Chennai (1.51× the country average).
Demographically, the Mobile device audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Early Adopter Mentality, Pet Ownership.
The typical Mobile device fan in India is more male, around 31.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chennai.
The key figures that characterise the Mobile device profile in India.
26.1% are female, 73.9% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 31.5 |
| Estimated audience size | 20,395,719 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Mobile device audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Store | Shopping | 2.44× | ||
| 02 | Smart device | Technology & Electronics | 2.22× | ||
| 03 | Telegram | Internet & Social Media | 1.92× | ||
| 04 | Crochet | Home & Garden | 1.90× | ||
| 05 | OnePlus | Technology & Electronics | 1.83× | ||
| 06 | Sewing machine | Home & Garden | 1.83× | ||
| 07 | True Detective | Movies & TV | 1.75× | ||
| 08 | Bluetooth | Technology & Electronics | 1.74× | ||
| 09 | Pakistan national cricket team | Sports | 1.71× | ||
| 10 | England cricket team | Sports | 1.71× | ||
| 11 | Headphones | Technology & Electronics | 1.67× | ||
| 12 | Star Plus | Movies & TV | 1.64× | ||
| 13 | Bigg Boss | Movies & TV | 1.64× | ||
| 14 | Big Bash League | Sports | 1.60× | ||
| 15 | BSE SENSEX | Business & Career | 1.59× | ||
| 16 | Priyanka Chopra | Movies & TV | 1.59× | ||
| 17 | Weaving | Fashion & Accessoires | 1.58× | ||
| 18 | Alia Bhatt | Movies & TV | 1.57× | ||
| 19 | Embroidery | Home & Garden | 1.54× | ||
| 20 | Chennai | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.29× | |
| Pet Ownership | JOY | 1.16× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.60× | |
| Price Sensitivity | PREMIUM | 0.73× | |
| Creativity | OPEN | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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