A data profile of the people who buy, follow and care about Mobile device in Ireland — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 911,231 people in Ireland.
Mobile device has an estimated audience of 911,231 people in Ireland. 52.5% are female, 47.5% are male, average age 41.5. Top brand affinities: Google, Smart device, Computer hardware, Crossword, Apple Watch.
Top brand affinities include Google, Smart device, Computer hardware, with strongest over-indexing on Google (1.67× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.
The typical Mobile device fan in Ireland is balanced, around 41.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Google.
The key figures that characterise the Mobile device profile in Ireland.
52.5% are female, 47.5% are male, average age 41.5.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 41.5 |
| Estimated audience size | 911,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Mobile device audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smart device | Technology & Electronics | 2.37× | ||
| 02 | Wearable technology | Technology & Electronics | 2.29× | ||
| 03 | Xiaomi | Technology & Electronics | 2.02× | ||
| 04 | Mobile payment | Business & Career | 1.95× | ||
| 05 | Counter-Strike: Global Offensive | Games | 1.94× | ||
| 06 | Google Play | Technology & Electronics | 1.94× | ||
| 07 | Apple Watch | Technology & Electronics | 1.86× | ||
| 08 | Citroën | Cars & Mobility | 1.83× | ||
| 09 | TechCrunch | Technology & Electronics | 1.83× | ||
| 10 | Smart TV | Technology & Electronics | 1.79× | ||
| 11 | Home cinema | Technology & Electronics | 1.77× | ||
| 12 | Computer hardware | Technology & Electronics | 1.68× | ||
| 13 | Internet & Social Media | 1.67× | |||
| 14 | Smartwatch | Technology & Electronics | 1.65× | ||
| 15 | Peugeot | Cars & Mobility | 1.54× | ||
| 16 | Internet service provider | Technology & Electronics | 1.54× | ||
| 17 | Crossword | Games | 1.53× | ||
| 18 | World of Warcraft | Games | 1.53× | ||
| 19 | Projectors | Technology & Electronics | 1.53× | ||
| 20 | Groupon | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.54× | |
| Extroversion | THRILL | 1.17× | |
| Career Orientation | POWER | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Design Affinity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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