A data profile of the people who buy, follow and care about Google in Ireland — modelled from more than twelve digital signal sources. Google has an estimated audience of 3,494,482 people in Ireland.
Google has an estimated audience of 3,494,482 people in Ireland. 54.9% are female, 45.1% are male, average age 41.8. Top brand affinities: Wikipedia, Email, Social network, World Wide Web, Mobile phones.
Top brand affinities include Wikipedia, Email, Social network, with strongest over-indexing on Wikipedia (2.36× the country average).
Demographically, the Google audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Google fan in Ireland is balanced, around 41.8 years old, with strong Design Affinity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Google profile in Ireland.
54.9% are female, 45.1% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.8 |
| Estimated audience size | 3,494,482 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Google audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 8.0% |
| China | 4.5% |
| Brazil | 1.9% |
The strongest cross-interests of the Google audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative Commons | Technology & Electronics | 2.40× | ||
| 02 | Wikipedia | Internet & Social Media | 2.36× | ||
| 03 | World Wide Web | Internet & Social Media | 2.16× | ||
| 04 | Video hosting service | Technology & Electronics | 2.14× | ||
| 05 | Cloud computing | Technology & Electronics | 1.95× | ||
| 06 | Technology & Electronics | 1.88× | |||
| 07 | Privately held company | Business & Career | 1.85× | ||
| 08 | Database | Technology & Electronics | 1.78× | ||
| 09 | Android (operating system) | Technology & Electronics | 1.75× | ||
| 10 | Mobile game | Games | 1.70× | ||
| 11 | Mobile device | Technology & Electronics | 1.67× | ||
| 12 | Video on demand | Movies & TV | 1.65× | ||
| 13 | Tablet computers | Technology & Electronics | 1.65× | ||
| 14 | Telecommunication | Technology & Electronics | 1.59× | ||
| 15 | Social network | Internet & Social Media | 1.55× | ||
| 16 | Smartphones | Technology & Electronics | 1.55× | ||
| 17 | Computer network | Technology & Electronics | 1.54× | ||
| 18 | Artificial intelligence | Technology & Electronics | 1.53× | ||
| 19 | Mobile phones | Technology & Electronics | 1.52× | ||
| 20 | Mobile app | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 0.98× | |
| Travelling | THRILL | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.78× | |
| Convenience Orientation | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Google. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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