A data profile of the people who buy, follow and care about Email in Ireland — modelled from more than twelve digital signal sources. Email has an estimated audience of 1,278,964 people in Ireland.
Email has an estimated audience of 1,278,964 people in Ireland. 58.5% are female, 41.5% are male, average age 42.8. Top brand affinities: Google, Social network, Mobile phones, Software, Android (operating system).
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (1.81× the country average).
Demographically, the Email audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Social Media Usage.
The typical Email fan in Ireland is more female, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Ireland.
58.5% are female, 41.5% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 42.8 |
| Estimated audience size | 1,278,964 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Email audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Wide Web | Internet & Social Media | 1.90× | ||
| 02 | Payment | Business & Career | 1.90× | ||
| 03 | Social network | Internet & Social Media | 1.88× | ||
| 04 | Cloud computing | Technology & Electronics | 1.86× | ||
| 05 | Internet & Social Media | 1.81× | |||
| 06 | Mobile phones | Technology & Electronics | 1.79× | ||
| 07 | Fairy tale | Literature | 1.79× | ||
| 08 | Payment system | Shopping | 1.79× | ||
| 09 | Android (operating system) | Technology & Electronics | 1.73× | ||
| 10 | Blouse | Fashion & Accessoires | 1.70× | ||
| 11 | Hosiery | Fashion & Accessoires | 1.63× | ||
| 12 | Software | Technology & Electronics | 1.61× | ||
| 13 | Telecommunication | Technology & Electronics | 1.60× | ||
| 14 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 15 | Sleeve | Fashion & Accessoires | 1.56× | ||
| 16 | Videotelephony | Technology & Electronics | 1.54× | ||
| 17 | Amplifier | Technology & Electronics | 1.52× | ||
| 18 | Frock | Fashion & Accessoires | 1.51× | ||
| 19 | Dress shirt | Fashion & Accessoires | 1.51× | ||
| 20 | Credit cards | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.17× | |
| Social Media Usage | JOY | 0.91× | |
| Convenience Orientation | PREMIUM | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.72× | |
| Travelling | THRILL | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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