A data profile of the people who buy, follow and care about Email in Austria — modelled from more than twelve digital signal sources. Email has an estimated audience of 1,264,210 people in Austria.
The average Email fan in Austria is 42.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (2.63× the country average).
Demographically, the Email audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Email fan in Austria is balanced, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Email profile in Austria.
53.6% are female, 46.4% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 42.9 |
| Estimated audience size | 1,264,210 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Email audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.3% |
| Brazil | 4.7% |
Where the Email audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.23× | |
| 02 | Upper Austria | ~200K | 1.19× | |
| 03 | Lower Austria | ~200K | 1.09× | |
| 04 | Vorarlberg | ~50K | 1.05× | |
| 05 | Styria | ~100K | 0.95× | |
| 06 | Salzburg | ~80K | 0.91× | |
| 07 | Carinthia (state) | ~60K | 0.91× | |
| 08 | Tyrol | ~80K | 0.89× | |
| 09 | Burgenland | ~30K | 0.81× |
The strongest cross-interests of the Email audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 2.63× | |||
| 02 | Blouse | Fashion & Accessoires | 2.54× | ||
| 03 | World Wide Web | Internet & Social Media | 2.50× | ||
| 04 | Social network | Internet & Social Media | 2.36× | ||
| 05 | Android (operating system) | Technology & Electronics | 2.29× | ||
| 06 | Mobile phones | Technology & Electronics | 2.17× | ||
| 07 | Telecommunication | Technology & Electronics | 1.79× | ||
| 08 | Dresses | Fashion & Accessoires | 1.77× | ||
| 09 | Software | Technology & Electronics | 1.72× | ||
| 10 | Discount stores | Shopping | 1.69× | ||
| 11 | Footwear | Fashion & Accessoires | 1.69× | ||
| 12 | Child | Kids & Family | 1.68× | ||
| 13 | Shoes | Fashion & Accessoires | 1.61× | ||
| 14 | Hair products | Beauty & Wellness | 1.57× | ||
| 15 | Boutiques | Fashion & Accessoires | 1.56× | ||
| 16 | Beauty | Beauty & Wellness | 1.55× | ||
| 17 | Chat GPT | Technology & Electronics | 1.55× | ||
| 18 | Shopping | Shopping | 1.53× | ||
| 19 | Business | Business & Career | 1.53× | ||
| 20 | Video games | Games | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.16× | |
| Early Adopter Mentality | POWER | 1.11× | |
| Mindfulness | BALANCE | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.57× | |
| Social Media Usage | JOY | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.83× |
Email has an estimated audience of 1,264,210 people in Austria, concentrated in Vienna and Upper Austria.
53.6% of Email fans are female, 46.4% are male, with an average age of 42.9 years.
Email fans show strongest brand affinity for Google (2.63×), Social network (2.36×), and Mobile phones (2.17×) over the country average.
Email fans in Austria are most concentrated in Vienna (reach ~300K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Email itself, the audience over-indexes on Social network (2.36×), Mobile phones (2.17×), Shopping (1.53×), and Beauty (1.55×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Email. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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