A data profile of the people who buy, follow and care about Social network in Austria — modelled from more than twelve digital signal sources. Social network has an estimated audience of 2,501,316 people in Austria.
The average Social network fan in Austria is 41.0 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Kronen Zeitung, Google, WhatsApp, with strongest over-indexing on Kronen Zeitung (1.68× the country average).
Demographically, the Social network audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Social network fan in Austria is balanced, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Social network profile in Austria.
52.8% are female, 47.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 41.0 |
| Estimated audience size | 2,501,316 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 22% |
of the worldwide Social network audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Carinthia (state) | ~100K | 1.09× | |
| 02 | Lower Austria | ~400K | 1.06× | |
| 03 | Burgenland | ~70K | 1.05× | |
| 04 | Vorarlberg | ~90K | 1.01× | |
| 05 | Upper Austria | ~300K | 0.96× | |
| 06 | Styria | ~300K | 0.95× | |
| 07 | Tyrol | ~200K | 0.95× | |
| 08 | Salzburg | ~200K | 0.94× | |
| 09 | Vienna | ~400K | 0.89× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.36× | |||
| 02 | Internet & Social Media | 1.75× | |||
| 03 | Politics | Politics & Society | 1.74× | ||
| 04 | Kronen Zeitung | News | 1.68× | ||
| 05 | Wikipedia | Internet & Social Media | 1.68× | ||
| 06 | Mobile app | Technology & Electronics | 1.66× | ||
| 07 | Toys | Games | 1.65× | ||
| 08 | Austrian Airlines | Travel & Leisure | 1.64× | ||
| 09 | Blues music | Music & Radio | 1.62× | ||
| 10 | Mobile phones | Technology & Electronics | 1.61× | ||
| 11 | Electronic funds transfer | Business & Career | 1.60× | ||
| 12 | Electronics | Technology & Electronics | 1.59× | ||
| 13 | Felix Baumgartner | Sports | 1.59× | ||
| 14 | Hobby | Home & Garden | 1.57× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Hornbach | Shopping | 1.56× | ||
| 17 | Hair products | Beauty & Wellness | 1.54× | ||
| 18 | Tattoos | Fashion & Accessoires | 1.53× | ||
| 19 | Desserts | Food & Beverages | 1.52× | ||
| 20 | Social media | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.33× | |
| Extroversion | THRILL | 1.23× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.93× | |
| DIY Mentality | THRILL | 0.93× |
Social network has an estimated audience of 2,501,316 people in Austria, concentrated in Vienna and Lower Austria.
52.8% of Social network fans are female, 47.2% are male, with an average age of 41.0 years.
Social network fans show strongest brand affinity for Kronen Zeitung (1.68×), Google (1.56×), and WhatsApp (1.75×) over the country average.
Social network fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~400K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Google (1.56×), WhatsApp (1.75×), Email (2.36×), and Austrian Airlines (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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