Social network Audience in France
Social network has an estimated audience of 20,367,622 people in France. 52.4% are female, 47.6% are male, average age 42.6. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities: Google News, Real property, Google Photos, Orange, Broadcasting of sports events.
The average Social network fan in France is 42.6 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France. Top brand affinities include Google News, Real property, Google Photos, with strongest over-indexing on Google News (2.39× the country average). Demographically, the Social network audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.6 |
| Estimated audience size | 20,367,622 |
Audience persona
The typical Social network fan in France is balanced, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Google News.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 5,517,330 | 1.51× |
| Auvergne-Rhône-Alpes | 2,670,244 | 1.11× |
| Hauts-de-France | 1,899,932 | 1.06× |
| Nouvelle-Aquitaine | 1,888,867 | 1.05× |
| Occitanie | 1,867,889 | 1.06× |
| Grand Est | 1,798,384 | 1.09× |
| Provence-Alpes-Côte d'Azur | 1,672,388 | 1.11× |
| Pays de la Loire | 1,077,494 | 0.95× |
| Brittany | 929,335 | 0.93× |
| Normandy | 912,438 | 0.92× |
| Bourgogne-Franche-Comté | 695,939 | 0.84× |
| Centre-Val de Loire | 634,791 | 0.83× |
| Corsica | 52,480 | 0.52× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 2.39× | News |
| Real property | 2.42× | Home & Garden |
| Google Photos | 4.84× | Technology & Electronics |
| Orange | 2.19× | Technology & Electronics |
| Broadcasting of sports events | 5.94× | Movies & TV |
| Crédit Mutuel | 2.28× | Business & Career |
| Happiness | 1.82× | Health |
| Free Mobile | 2.13× | Technology & Electronics |
| Conforama | 1.79× | Home & Garden |
| Voici | 2.19× | News |
| Anthropology | 2.29× | Business & Career |
| RC Lens | 2.33× | Sports |
| Fnac | 1.77× | Shopping |
| Hairstyle | 1.86× | Beauty & Wellness |
| Spas | 1.68× | Beauty & Wellness |
| Foot Mercato | 1.92× | Sports |
| Lidl | 1.5× | Shopping |
| Recreation | 1.61× | Travel & Leisure |
| Skirt | 2.19× | Fashion & Accessoires |
| Tinder | 3.46× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.29 |
| Mindfulness | BALANCE | 1.26 |
| Patriotism | CONSERVATISM | 1.06 |
| Social Media Usage | JOY | 0.94 |
| Price Sensitivity | PREMIUM | 0.93 |
| Pet Ownership | JOY | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Social network have in France?
Social network has an estimated audience of 20,367,622 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Social network fans?
52.4% of Social network fans are female, 47.6% are male, with an average age of 42.6 years.
Which brands do Social network fans like most?
Social network fans show strongest brand affinity for Google News (2.39×), Real property (2.42×), and Google Photos (4.84×) over the country average.
Where do Social network fans live in France?
Social network fans in France are most concentrated in Île-de-France (reach 5,517,330), Auvergne-Rhône-Alpes (reach 2,670,244), and Hauts-de-France (reach 1,899,932). These three regions account for the largest share of the active audience.
What other brands do Social network fans also like?
Beyond Social network itself, the audience over-indexes on Real property (2.42×), Google Photos (4.84×), Orange (2.19×), and Broadcasting of sports events (5.94×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.