A data profile of the people who buy, follow and care about Social network in France — modelled from more than twelve digital signal sources. Social network has an estimated audience of 20,367,622 people in France.
The average Social network fan in France is 42.6 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (277.81× the country average).
Demographically, the Social network audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Social network fan in France is balanced, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Social network profile in France.
52.4% are female, 47.6% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 42.6 |
| Estimated audience size | 20,367,622 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Social network audience comes from France.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~5.5M | 1.49× | |
| 02 | Auvergne-Rhône-Alpes | ~2.5M | 1.10× | |
| 03 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.08× | |
| 04 | Grand Est | ~2M | 1.07× | |
| 05 | Hauts-de-France | ~2M | 1.05× | |
| 06 | Occitanie | ~2M | 1.05× | |
| 07 | Nouvelle-Aquitaine | ~2M | 1.04× | |
| 08 | Pays de la Loire | ~1M | 0.97× | |
| 09 | Brittany | ~1M | 0.96× | |
| 10 | Normandy | ~900K | 0.95× | |
| 11 | Corsica | ~100K | 0.94× | |
| 12 | Bourgogne-Franche-Comté | ~800K | 0.92× | |
| 13 | Centre-Val de Loire | ~700K | 0.91× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 277.81× | ||
| 02 | Selfridges | Shopping | 228.15× | ||
| 03 | Christmas Gift | Kids & Family | 41.94× | ||
| 04 | Christmas tree | Kids & Family | 26.49× | ||
| 05 | Kitchen garden | Home & Garden | 20.64× | ||
| 06 | Broadcasting of sports events | Movies & TV | 19.02× | ||
| 07 | Zoom lens | Technology & Electronics | 17.58× | ||
| 08 | Dentistry | Business & Career | 17.17× | ||
| 09 | Breast Cancer awareness | Health | 14.83× | ||
| 10 | Hormone | Health | 14.41× | ||
| 11 | Girl power | Politics & Society | 12.86× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.74× | ||
| 13 | Flirting | Kids & Family | 9.21× | ||
| 14 | Burnout (psychology) | Health | 8.24× | ||
| 15 | Sustainable products | Politics & Society | 8.15× | ||
| 16 | Psoriasis Awareness | Health | 7.01× | ||
| 17 | New Testament | Politics & Society | 6.73× | ||
| 18 | Improvisation | Music & Radio | 5.04× | ||
| 19 | Real property | Home & Garden | 2.05× | ||
| 20 | Google Maps | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.53× | |
| Patriotism | CONSERVATISM | 1.39× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.84× | |
| Design Affinity | PREMIUM | 0.84× | |
| Indulgence | JOY | 0.90× |
Social network has an estimated audience of 20,367,622 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.4% of Social network fans are female, 47.6% are male, with an average age of 42.6 years.
Social network fans show strongest brand affinity for Love & Sex (277.81×), Christmas Gift (41.94×), and Kitchen garden (20.64×) over the country average.
Social network fans in France are most concentrated in Île-de-France (reach ~5.5M), Auvergne-Rhône-Alpes (reach ~2.5M), and Hauts-de-France (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Christmas Gift (41.94×), Kitchen garden (20.64×), Broadcasting of sports events (19.02×), and Christmas tree (26.49×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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