A data profile of the people who buy, follow and care about Mobile app in Austria — modelled from more than twelve digital signal sources. Mobile app has an estimated audience of 2,172,774 people in Austria.
The average Mobile app fan in Austria is 42.5 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Lower Austria.
Top brand affinities include Google, Social network, Mobile phones, with strongest over-indexing on Google (1.72× the country average).
Demographically, the Mobile app audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Mobile app fan in Austria is balanced, around 42.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google.
The key figures that characterise the Mobile app profile in Austria.
51.2% are female, 48.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.5 |
| Estimated audience size | 2,172,774 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Mobile app audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.0% |
| India | 7.0% |
| Brazil | 5.7% |
Where the Mobile app audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~400K | 1.33× | |
| 02 | Vienna | ~500K | 1.10× | |
| 03 | Upper Austria | ~300K | 1.06× | |
| 04 | Lower Austria | ~300K | 1.03× | |
| 05 | Burgenland | ~60K | 1.00× | |
| 06 | Carinthia (state) | ~100K | 0.97× | |
| 07 | Vorarlberg | ~70K | 0.95× | |
| 08 | Tyrol | ~100K | 0.87× | |
| 09 | Salzburg | ~100K | 0.85× |
The strongest cross-interests of the Mobile app audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.04× | |||
| 02 | Payment | Business & Career | 1.96× | ||
| 03 | Google Play | Technology & Electronics | 1.96× | ||
| 04 | Smartwatch | Technology & Electronics | 1.95× | ||
| 05 | Database | Technology & Electronics | 1.91× | ||
| 06 | Application software | Technology & Electronics | 1.83× | ||
| 07 | Frock | Fashion & Accessoires | 1.82× | ||
| 08 | Mobile game | Games | 1.77× | ||
| 09 | Internet & Social Media | 1.72× | |||
| 10 | Mobile device | Technology & Electronics | 1.71× | ||
| 11 | Blouse | Fashion & Accessoires | 1.70× | ||
| 12 | Social network | Internet & Social Media | 1.66× | ||
| 13 | Hosiery | Fashion & Accessoires | 1.62× | ||
| 14 | World Wide Web | Internet & Social Media | 1.61× | ||
| 15 | Tablet computers | Technology & Electronics | 1.61× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.55× | ||
| 17 | Mobile phones | Technology & Electronics | 1.54× | ||
| 18 | Sleeve | Fashion & Accessoires | 1.52× | ||
| 19 | Cloud computing | Technology & Electronics | 1.50× | ||
| 20 | App Store (iOS) | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.99× | |
| Early Adopter Mentality | POWER | 0.97× | |
| Mindfulness | BALANCE | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.61× | |
| Travelling | THRILL | 0.65× | |
| Social Media Usage | JOY | 0.76× |
Mobile app has an estimated audience of 2,172,774 people in Austria, concentrated in Vienna and Styria.
51.2% of Mobile app fans are female, 48.8% are male, with an average age of 42.5 years.
Mobile app fans show strongest brand affinity for Google (1.72×), Social network (1.66×), and Mobile phones (1.54×) over the country average.
Mobile app fans in Austria are most concentrated in Vienna (reach ~500K), Styria (reach ~400K), and Lower Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mobile app itself, the audience over-indexes on Social network (1.66×), Mobile phones (1.54×), Email (2.04×), and Android (operating system) (1.55×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Mobile app. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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