A data profile of the people who buy, follow and care about Android (operating system) in Austria — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 1,814,038 people in Austria.
The average Android (operating system) fan in Austria is 41.6 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Royal Canin, Wearable technology, Siamese cat, with strongest over-indexing on Royal Canin (12.22× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Android (operating system) fan in Austria is balanced, around 41.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Royal Canin.
The key figures that characterise the Android (operating system) profile in Austria.
50.7% are female, 49.3% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 50.7% |
| Male | 49.3% |
| Average age | 41.6 |
| Estimated audience size | 1,814,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Android (operating system) audience comes from Austria.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.06× | |
| 02 | Burgenland | ~50K | 1.06× | |
| 03 | Vorarlberg | ~70K | 1.05× | |
| 04 | Styria | ~200K | 1.03× | |
| 05 | Lower Austria | ~300K | 1.02× | |
| 06 | Vienna | ~400K | 1.00× | |
| 07 | Carinthia (state) | ~90K | 0.97× | |
| 08 | Salzburg | ~100K | 0.90× | |
| 09 | Tyrol | ~100K | 0.89× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Royal Canin | Pets & Animals | 12.22× | ||
| 02 | Tote bag | Fashion & Accessoires | 11.59× | ||
| 03 | Wearable technology | Technology & Electronics | 6.34× | ||
| 04 | Slim-fit pants | Fashion & Accessoires | 5.33× | ||
| 05 | Lace wig | Beauty & Wellness | 4.26× | ||
| 06 | D&R | Technology & Electronics | 4.24× | ||
| 07 | Siamese cat | Pets & Animals | 4.20× | ||
| 08 | MyFitnessPal | Sports | 3.25× | ||
| 09 | Child development | Business & Career | 2.95× | ||
| 10 | Audible.com | Literature | 2.71× | ||
| 11 | Influencer marketing | Internet & Social Media | 2.68× | ||
| 12 | Garden furniture | Home & Garden | 2.49× | ||
| 13 | Dress shirt | Fashion & Accessoires | 2.38× | ||
| 14 | Dancehalls | Music & Radio | 2.28× | ||
| 15 | Carcare | Cars & Mobility | 2.13× | ||
| 16 | Mobile game | Games | 1.93× | ||
| 17 | Employment website | Business & Career | 1.91× | ||
| 18 | Snapchat | Internet & Social Media | 1.84× | ||
| 19 | Booking.com | Travel & Leisure | 1.52× | ||
| 20 | Digital marketing | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.24× | |
| Family Orientation | CONSERVATISM | 1.22× | |
| Social Media Usage | JOY | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.51× | |
| Sustainability | BALANCE | 0.59× | |
| Patriotism | CONSERVATISM | 0.59× |
Android (operating system) has an estimated audience of 1,814,038 people in Austria, concentrated in Vienna and Lower Austria.
50.7% of Android (operating system) fans are female, 49.3% are male, with an average age of 41.6 years.
Android (operating system) fans show strongest brand affinity for Royal Canin (12.22×), Wearable technology (6.34×), and Siamese cat (4.2×) over the country average.
Android (operating system) fans in Austria are most concentrated in Vienna (reach ~400K), Lower Austria (reach ~300K), and Upper Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on Wearable technology (6.34×), Siamese cat (4.2×), Child development (2.95×), and Lace wig (4.26×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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