A data profile of the people who buy, follow and care about Mobile game in Austria — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 1,048,876 people in Austria.
The average Mobile game fan in Austria is 39.9 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Amazon.com, Google, Facebook, with strongest over-indexing on Amazon.com (1.51× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Mobile game fan in Austria is balanced, around 39.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Amazon.com.
The key figures that characterise the Mobile game profile in Austria.
46.2% are female, 53.8% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 39.9 |
| Estimated audience size | 1,048,876 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Mobile game audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.08× | |
| 02 | Vorarlberg | ~40K | 1.03× | |
| 03 | Carinthia (state) | ~50K | 1.01× | |
| 04 | Vienna | ~200K | 1.00× | |
| 05 | Styria | ~100K | 0.97× | |
| 06 | Salzburg | ~70K | 0.97× | |
| 07 | Upper Austria | ~100K | 0.96× | |
| 08 | Tyrol | ~70K | 0.96× | |
| 09 | Lower Austria | ~100K | 0.94× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AutoScout24 | Cars & Mobility | 2.01× | ||
| 02 | Mobile phones | Technology & Electronics | 1.77× | ||
| 03 | Android (operating system) | Technology & Electronics | 1.77× | ||
| 04 | EBay | Shopping | 1.77× | ||
| 05 | Software | Technology & Electronics | 1.71× | ||
| 06 | Leisure | Travel & Leisure | 1.71× | ||
| 07 | Internet & Social Media | 1.69× | |||
| 08 | Discount stores | Shopping | 1.66× | ||
| 09 | Germany | Travel & Leisure | 1.64× | ||
| 10 | Video | Movies & TV | 1.64× | ||
| 11 | Crafts | Home & Garden | 1.62× | ||
| 12 | Austria | Travel & Leisure | 1.61× | ||
| 13 | Internet & Social Media | 1.57× | |||
| 14 | Shoes | Fashion & Accessoires | 1.57× | ||
| 15 | Social network | Internet & Social Media | 1.57× | ||
| 16 | Hotels | Travel & Leisure | 1.55× | ||
| 17 | Chat GPT | Technology & Electronics | 1.55× | ||
| 18 | Televisions | Technology & Electronics | 1.55× | ||
| 19 | Politics and social issues | Politics & Society | 1.54× | ||
| 20 | Amazon.com | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.31× | |
| Mindfulness | BALANCE | 1.12× | |
| Price Sensitivity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.34× | |
| Patriotism | CONSERVATISM | 0.44× | |
| Travelling | THRILL | 0.76× |
Mobile game has an estimated audience of 1,048,876 people in Austria, concentrated in Vienna and Lower Austria.
46.2% of Mobile game fans are female, 53.8% are male, with an average age of 39.9 years.
Mobile game fans show strongest brand affinity for Amazon.com (1.51×), Google (1.69×), and Facebook (1.57×) over the country average.
Mobile game fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on Google (1.69×), Facebook (1.57×), Austria (1.61×), and Germany (1.64×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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