A data profile of the people who buy, follow and care about Android (operating system) in Netherlands — modelled from more than twelve digital signal sources. Android (operating system) has an estimated audience of 3,535,816 people in Netherlands.
The average Android (operating system) fan in Netherlands is 43.9 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Netherlands, TikTok, Snapchat, with strongest over-indexing on Netherlands (2.36× the country average).
Demographically, the Android (operating system) audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Social Media Usage, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Android (operating system) fan in Netherlands is balanced, around 43.9 years old, with strong Social Media Usage tendencies and a notable affinity for Netherlands.
The key figures that characterise the Android (operating system) profile in Netherlands.
54.7% are female, 45.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 43.9 |
| Estimated audience size | 3,535,816 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Android (operating system) audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.3% |
| India | 6.1% |
| Brazil | 5.6% |
Where the Android (operating system) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.18× | |
| 02 | Limburg | ~300K | 1.16× | |
| 03 | Zuid-Holland | ~900K | 1.14× | |
| 04 | Flevoland | ~100K | 1.06× | |
| 05 | North Brabant | ~600K | 1.03× | |
| 06 | Gelderland | ~500K | 1.02× | |
| 07 | Friesland | ~100K | 1.02× | |
| 08 | Overijssel | ~200K | 0.96× | |
| 09 | Drenthe | ~100K | 0.95× | |
| 10 | Groningen | ~100K | 0.83× | |
| 11 | Utrecht | ~200K | 0.67× |
The strongest cross-interests of the Android (operating system) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Snapchat | Internet & Social Media | 2.46× | ||
| 02 | Netherlands | Travel & Leisure | 2.36× | ||
| 03 | Nigeria | Travel & Leisure | 2.01× | ||
| 04 | Deezer | Music & Radio | 1.93× | ||
| 05 | MyFitnessPal | Sports | 1.91× | ||
| 06 | Aerobics | Sports | 1.90× | ||
| 07 | Fashion show | Fashion & Accessoires | 1.86× | ||
| 08 | Fitbit | Technology & Electronics | 1.86× | ||
| 09 | Yoga pants | Fashion & Accessoires | 1.82× | ||
| 10 | Treadmill | Sports | 1.78× | ||
| 11 | Hot yoga | Sports | 1.67× | ||
| 12 | Videography | Internet & Social Media | 1.61× | ||
| 13 | Kylie Jenner | Movies & TV | 1.55× | ||
| 14 | TikTok | Internet & Social Media | 1.54× | ||
| 15 | Mobile game | Games | 1.54× | ||
| 16 | Video hosting service | Technology & Electronics | 1.54× | ||
| 17 | Kim Kardashian | Movies & TV | 1.54× | ||
| 18 | Bonprix | Shopping | 1.53× | ||
| 19 | LGBT community | Politics & Society | 1.52× | ||
| 20 | Crochet | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.18× | |
| Creativity | OPEN | 1.10× | |
| Mindfulness | BALANCE | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.69× | |
| Quality Awareness | PREMIUM | 0.70× |
Android (operating system) has an estimated audience of 3,535,816 people in Netherlands, concentrated in Zuid-Holland and North Holland.
54.7% of Android (operating system) fans are female, 45.3% are male, with an average age of 43.9 years.
Android (operating system) fans show strongest brand affinity for Netherlands (2.36×), TikTok (1.54×), and Snapchat (2.46×) over the country average.
Android (operating system) fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~800K), and North Brabant (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Android (operating system) itself, the audience over-indexes on TikTok (1.54×), Snapchat (2.46×), Mobile game (1.54×), and Fashion show (1.86×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Android (operating system). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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