A data profile of the people who buy, follow and care about Snapchat in Netherlands — modelled from more than twelve digital signal sources. Snapchat has an estimated audience of 2,463,116 people in Netherlands.
The average Snapchat fan in Netherlands is 39.7 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Brabant, North Holland.
Top brand affinities include Netherlands, TikTok, YouTube, with strongest over-indexing on Netherlands (2.21× the country average).
Demographically, the Snapchat audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Snapchat fan in Netherlands is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Netherlands.
The key figures that characterise the Snapchat profile in Netherlands.
50.8% are female, 49.2% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 39.7 |
| Estimated audience size | 2,463,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Snapchat audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 22.8% |
| United Kingdom | 5.9% |
| France | 5.4% |
Where the Snapchat audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~100K | 1.42× | |
| 02 | Overijssel | ~200K | 1.14× | |
| 03 | North Brabant | ~400K | 1.10× | |
| 04 | Gelderland | ~300K | 1.07× | |
| 05 | Zuid-Holland | ~600K | 1.05× | |
| 06 | Limburg | ~200K | 1.04× | |
| 07 | North Holland | ~400K | 0.91× | |
| 08 | Drenthe | ~70K | 0.88× | |
| 09 | Friesland | ~80K | 0.87× | |
| 10 | Utrecht | ~200K | 0.86× | |
| 11 | Groningen | ~70K | 0.86× | |
| 12 | Zeeland | ~40K | 0.81× |
The strongest cross-interests of the Snapchat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GeoGuessr | Internet & Social Media | 3.42× | ||
| 02 | Netherlands | Travel & Leisure | 2.21× | ||
| 03 | Temu | Shopping | 1.91× | ||
| 04 | Drop shipping | Shopping | 1.91× | ||
| 05 | KFC | Food & Beverages | 1.86× | ||
| 06 | TikTok | Internet & Social Media | 1.85× | ||
| 07 | Beverages | Food & Beverages | 1.79× | ||
| 08 | Primark | Shopping | 1.78× | ||
| 09 | Zara | Shopping | 1.78× | ||
| 10 | Hip hop music | Music & Radio | 1.77× | ||
| 11 | Pets | Pets & Animals | 1.73× | ||
| 12 | Rituals | Beauty & Wellness | 1.71× | ||
| 13 | Belgium | Travel & Leisure | 1.68× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.66× | ||
| 15 | Sports | Sports | 1.60× | ||
| 16 | Consumer electronics | Technology & Electronics | 1.59× | ||
| 17 | Games | Games | 1.59× | ||
| 18 | Movies | Movies & TV | 1.56× | ||
| 19 | YouTube | Movies & TV | 1.52× | ||
| 20 | TV | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.09× | |
| Healthy Lifestyle | BALANCE | 1.67× | |
| Early Adopter Mentality | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.69× | |
| Social Media Usage | JOY | 0.82× | |
| Need for Security | CONSERVATISM | 0.96× |
Snapchat has an estimated audience of 2,463,116 people in Netherlands, concentrated in Zuid-Holland and North Brabant.
50.8% of Snapchat fans are female, 49.2% are male, with an average age of 39.7 years.
Snapchat fans show strongest brand affinity for Netherlands (2.21×), TikTok (1.85×), and YouTube (1.52×) over the country average.
Snapchat fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Brabant (reach ~400K), and North Holland (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Snapchat itself, the audience over-indexes on TikTok (1.85×), YouTube (1.52×), Sports (1.6×), and Pets (1.73×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Snapchat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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