A data profile of the people who buy, follow and care about Mobile device in Austria — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 1,120,279 people in Austria.
The average Mobile device fan in Austria is 42.7 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include YouTube, Google, EBay, with strongest over-indexing on YouTube (1.52× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Mobile device fan in Austria is balanced, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for YouTube.
The key figures that characterise the Mobile device profile in Austria.
50.0% are female, 50.0% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 42.7 |
| Estimated audience size | 1,120,279 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Mobile device audience comes from Austria.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~30K | 1.17× | |
| 02 | Vorarlberg | ~40K | 1.07× | |
| 03 | Carinthia (state) | ~60K | 1.04× | |
| 04 | Salzburg | ~70K | 1.00× | |
| 05 | Tyrol | ~70K | 0.96× | |
| 06 | Upper Austria | ~100K | 0.95× | |
| 07 | Lower Austria | ~100K | 0.94× | |
| 08 | Styria | ~100K | 0.93× | |
| 09 | Vienna | ~200K | 0.84× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Watch | Technology & Electronics | 3.74× | ||
| 02 | Bungalow | Home & Garden | 3.33× | ||
| 03 | C&A | Shopping | 2.42× | ||
| 04 | Gambling | Games | 2.32× | ||
| 05 | First-person shooter games | Games | 2.32× | ||
| 06 | EBay | Shopping | 2.23× | ||
| 07 | Cloud computing | Technology & Electronics | 2.23× | ||
| 08 | Movie theater | Movies & TV | 1.98× | ||
| 09 | Innovation | Business & Career | 1.80× | ||
| 10 | Toys | Games | 1.74× | ||
| 11 | Internet & Social Media | 1.71× | |||
| 12 | Mobile app | Technology & Electronics | 1.71× | ||
| 13 | Hornbach | Shopping | 1.70× | ||
| 14 | Mobile phones | Technology & Electronics | 1.67× | ||
| 15 | Energy | Home & Garden | 1.65× | ||
| 16 | Home improvement | Home & Garden | 1.63× | ||
| 17 | Austrian Airlines | Travel & Leisure | 1.61× | ||
| 18 | Wikipedia | Internet & Social Media | 1.60× | ||
| 19 | Internet & Social Media | 1.57× | |||
| 20 | YouTube | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.41× | |
| Convenience Orientation | PREMIUM | 1.39× | |
| Community Orientation | OPEN | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Sports Activity | POWER | 0.88× |
Mobile device has an estimated audience of 1,120,279 people in Austria, concentrated in Vienna and Lower Austria.
50.0% of Mobile device fans are female, 50.0% are male, with an average age of 42.7 years.
Mobile device fans show strongest brand affinity for YouTube (1.52×), Google (1.57×), and EBay (2.23×) over the country average.
Mobile device fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on Google (1.57×), EBay (2.23×), WhatsApp (1.71×), and C&A (2.42×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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