A data profile of the people who buy, follow and care about Mobile device in Netherlands — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 2,017,129 people in Netherlands.
The average Mobile device fan in Netherlands is 45.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include YouTube, Samsung Galaxy, Google, with strongest over-indexing on YouTube (1.74× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mobile device fan in Netherlands is balanced, around 45.3 years old, with strong Career Orientation tendencies and a notable affinity for YouTube.
The key figures that characterise the Mobile device profile in Netherlands.
52.5% are female, 47.5% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 45.3 |
| Estimated audience size | 2,017,129 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 35% |
of the worldwide Mobile device audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
Where the Mobile device audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Flevoland | ~60K | 1.07× | |
| 02 | Zeeland | ~50K | 1.07× | |
| 03 | Drenthe | ~70K | 1.06× | |
| 04 | Friesland | ~80K | 1.02× | |
| 05 | Groningen | ~70K | 1.00× | |
| 06 | Overijssel | ~100K | 0.97× | |
| 07 | Limburg | ~100K | 0.97× | |
| 08 | North Brabant | ~300K | 0.95× | |
| 09 | North Holland | ~300K | 0.94× | |
| 10 | Gelderland | ~200K | 0.94× | |
| 11 | Utrecht | ~100K | 0.94× | |
| 12 | Zuid-Holland | ~400K | 0.90× |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | OnePlus | Technology & Electronics | 8.03× | ||
| 02 | Samsung Galaxy | Technology & Electronics | 8.00× | ||
| 03 | Wireless speakers | Technology & Electronics | 6.49× | ||
| 04 | Apple Watch | Technology & Electronics | 3.89× | ||
| 05 | Internet & Social Media | 2.35× | |||
| 06 | Energy | Home & Garden | 1.97× | ||
| 07 | Internet & Social Media | 1.92× | |||
| 08 | AliExpress | Shopping | 1.83× | ||
| 09 | Burger King | Food & Beverages | 1.81× | ||
| 10 | Comedy movies | Movies & TV | 1.80× | ||
| 11 | Hair products | Beauty & Wellness | 1.76× | ||
| 12 | YouTube | Movies & TV | 1.74× | ||
| 13 | Pop music | Music & Radio | 1.73× | ||
| 14 | Jumbo (supermarket) | Shopping | 1.68× | ||
| 15 | Hip hop music | Music & Radio | 1.68× | ||
| 16 | Rock music | Music & Radio | 1.66× | ||
| 17 | Rabobank | Business & Career | 1.61× | ||
| 18 | Aldi | Shopping | 1.59× | ||
| 19 | Hornbach | Shopping | 1.54× | ||
| 20 | Belgium | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Early Adopter Mentality | POWER | 1.44× | |
| Extroversion | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.70× | |
| Design Affinity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.88× |
Mobile device has an estimated audience of 2,017,129 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.5% of Mobile device fans are female, 47.5% are male, with an average age of 45.3 years.
Mobile device fans show strongest brand affinity for YouTube (1.74×), Samsung Galaxy (8.0×), and Google (2.35×) over the country average.
Mobile device fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mobile device itself, the audience over-indexes on Samsung Galaxy (8.0×), Google (2.35×), Jumbo (supermarket) (1.68×), and WhatsApp (1.92×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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