A data profile of the people who buy, follow and care about Mobile device in Spain — modelled from more than twelve digital signal sources. Mobile device has an estimated audience of 7,106,655 people in Spain.
Mobile device has an estimated audience of 7,106,655 people in Spain. 54.1% are female, 45.9% are male, average age 45.4. Top brand affinities: Smart device, Mobile game, Headphones, WhatsApp, Iberia (airline).
Top brand affinities include Smart device, Mobile game, Headphones, with strongest over-indexing on Smart device (6.85× the country average).
Demographically, the Mobile device audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
The typical Mobile device fan in Spain is balanced, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Smart device.
The key figures that characterise the Mobile device profile in Spain.
54.1% are female, 45.9% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 45.4 |
| Estimated audience size | 7,106,655 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Mobile device audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
The strongest cross-interests of the Mobile device audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headphones | Technology & Electronics | 6.87× | ||
| 02 | Smart device | Technology & Electronics | 6.85× | ||
| 03 | Betfair | Games | 4.60× | ||
| 04 | Apple Watch | Technology & Electronics | 4.52× | ||
| 05 | Satire | Literature | 4.18× | ||
| 06 | Refrigerator | Home & Garden | 3.55× | ||
| 07 | Mobile game | Games | 3.45× | ||
| 08 | Steam | Games | 3.11× | ||
| 09 | Innovation | Business & Career | 2.34× | ||
| 10 | Internet & Social Media | 2.26× | |||
| 11 | Badoo | Internet & Social Media | 2.26× | ||
| 12 | Computer hardware | Technology & Electronics | 2.21× | ||
| 13 | Wildlife photography | Technology & Electronics | 2.18× | ||
| 14 | Distilled beverage | Food & Beverages | 2.07× | ||
| 15 | Travel photography | Technology & Electronics | 1.94× | ||
| 16 | Iberia (airline) | Travel & Leisure | 1.92× | ||
| 17 | Game consoles | Technology & Electronics | 1.91× | ||
| 18 | Wikipedia | Internet & Social Media | 1.81× | ||
| 19 | Internet & Social Media | 1.71× | |||
| 20 | Online games | Games | 1.66× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.84× | |
| Early Adopter Mentality | POWER | 1.82× | |
| Need for Security | CONSERVATISM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.68× | |
| Patriotism | CONSERVATISM | 0.73× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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