Mobile device Audience in Spain
Mobile device has an estimated audience of 7,106,655 people in Spain. 54.1% are female, 45.9% are male, average age 45.4. Top brand affinities: Smart device, Mobile game, Iberia (airline), WhatsApp, Movistar.
Top brand affinities include Smart device, Mobile game, Iberia (airline), with strongest over-indexing on Smart device (8.29× the country average). Demographically, the Mobile device audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality.
Category: Technology & Electronics · Type: Topic
Demographics of Mobile device fans
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 45.4 |
| Estimated audience size | 7,106,655 |
Audience persona
The typical Mobile device fan in Spain is balanced, around 45.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Smart device.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smart device | 8.29× | Technology & Electronics |
| Mobile game | 3.94× | Games |
| Iberia (airline) | 1.8× | Travel & Leisure |
| 1.91× | Internet & Social Media | |
| Movistar | 2.1× | Technology & Electronics |
| Dentistry | 3.65× | Business & Career |
| MSN | 2.33× | News |
| Computer hardware | 2.83× | Technology & Electronics |
| Google Drive | 2.7× | Technology & Electronics |
| CAC 40 | 2.34× | Business & Career |
| Apple Watch | 4.35× | Technology & Electronics |
| TripAdvisor | 2.4× | Travel & Leisure |
| Stradivarius | 1.99× | Shopping |
| Wedding dress | 2.88× | Fashion & Accessoires |
| Local food | 2.23× | Food & Beverages |
| Online games | 2.18× | Games |
| Aldi | 1.74× | Shopping |
| Betfair | 2.86× | Games |
| Conforama | 2.37× | Home & Garden |
| Orange | 2.23× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 2.01 |
| Early Adopter Mentality | POWER | 1.62 |
| Need for Security | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.27 |
| Social Media Usage | JOY | 1.27 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 6.9% |
| Italy | 4.2% |
See Mobile device audiences in other countries
More Technology & Electronics audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Mobile device. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.