A data profile of the people who buy, follow and care about Database in Austria — modelled from more than twelve digital signal sources. Database has an estimated audience of 853,539 people in Austria.
The average Database fan in Austria is 43.8 years old, balanced, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Solar power, Sustainable energy, Computer security, with strongest over-indexing on Solar power (8.88× the country average).
Demographically, the Database audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Need for Security, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Database fan in Austria is balanced, around 43.8 years old, with strong Need for Security tendencies and a notable affinity for Solar power.
The key figures that characterise the Database profile in Austria.
54.2% are female, 45.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 43.8 |
| Estimated audience size | 853,539 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Database audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
Where the Database audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~200K | 1.09× | |
| 02 | Lower Austria | ~100K | 1.08× | |
| 03 | Upper Austria | ~100K | 1.07× | |
| 04 | Carinthia (state) | ~50K | 1.07× | |
| 05 | Vorarlberg | ~30K | 1.00× | |
| 06 | Salzburg | ~60K | 0.98× | |
| 07 | Burgenland | ~20K | 0.98× | |
| 08 | Styria | ~100K | 0.92× | |
| 09 | Tyrol | ~50K | 0.88× |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Solar power | Home & Garden | 8.88× | ||
| 02 | Computer data storage | Technology & Electronics | 8.88× | ||
| 03 | Computer security | Business & Career | 8.30× | ||
| 04 | Sustainable energy | Home & Garden | 6.70× | ||
| 05 | WordPress | Technology & Electronics | 5.40× | ||
| 06 | Efficient energy use | Technology & Electronics | 4.82× | ||
| 07 | Internet & Social Media | 4.52× | |||
| 08 | Solar panel | Home & Garden | 4.27× | ||
| 09 | Career development | Business & Career | 3.44× | ||
| 10 | Innovation | Business & Career | 3.19× | ||
| 11 | Lieferando.de | Food & Beverages | 2.66× | ||
| 12 | Renewable energy | Business & Career | 2.37× | ||
| 13 | Internet & Social Media | 2.09× | |||
| 14 | Mobile app | Technology & Electronics | 1.91× | ||
| 15 | Internet & Social Media | 1.79× | |||
| 16 | Mobile phones | Technology & Electronics | 1.66× | ||
| 17 | Hornbach | Shopping | 1.61× | ||
| 18 | Austrian Airlines | Travel & Leisure | 1.51× | ||
| 19 | Airbnb | Travel & Leisure | 1.51× | ||
| 20 | Ryanair | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.02× | |
| Sustainability | BALANCE | 2.75× | |
| Career Orientation | POWER | 2.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Creativity | OPEN | 0.92× |
Database has an estimated audience of 853,539 people in Austria, concentrated in Vienna and Lower Austria.
54.2% of Database fans are female, 45.8% are male, with an average age of 43.8 years.
Database fans show strongest brand affinity for Solar power (8.88×), Sustainable energy (6.7×), and Computer security (8.3×) over the country average.
Database fans in Austria are most concentrated in Vienna (reach ~200K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Database itself, the audience over-indexes on Sustainable energy (6.7×), Computer security (8.3×), Efficient energy use (4.82×), and Google (1.79×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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