A data profile of the people who buy, follow and care about Database in Netherlands — modelled from more than twelve digital signal sources. Database has an estimated audience of 1,571,101 people in Netherlands.
The average Database fan in Netherlands is 45.2 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Amazon Web Services, Google, Jumbo (supermarket), with strongest over-indexing on Amazon Web Services (23.36× the country average).
Demographically, the Database audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Database fan in Netherlands is more female, around 45.2 years old, with strong Individualism tendencies and a notable affinity for Amazon Web Services.
The key figures that characterise the Database profile in Netherlands.
56.5% are female, 43.5% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 45.2 |
| Estimated audience size | 1,571,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Database audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
Where the Database audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.35× | |
| 02 | Zuid-Holland | ~400K | 1.16× | |
| 03 | Groningen | ~60K | 1.14× | |
| 04 | Overijssel | ~100K | 1.08× | |
| 05 | North Brabant | ~300K | 1.04× | |
| 06 | Utrecht | ~100K | 1.01× | |
| 07 | Flevoland | ~40K | 0.99× | |
| 08 | Gelderland | ~200K | 0.95× | |
| 09 | Limburg | ~100K | 0.95× | |
| 10 | Friesland | ~60K | 0.94× | |
| 11 | Drenthe | ~40K | 0.90× | |
| 12 | Zeeland | ~30K | 0.87× |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Web Services | Technology & Electronics | 23.36× | ||
| 02 | Data visualization | Technology & Electronics | 13.08× | ||
| 03 | Data science | Business & Career | 6.25× | ||
| 04 | Investment management | Business & Career | 4.76× | ||
| 05 | Career development | Business & Career | 3.99× | ||
| 06 | Microsoft | Technology & Electronics | 3.90× | ||
| 07 | Cloud computing | Technology & Electronics | 3.85× | ||
| 08 | Innovation | Business & Career | 3.80× | ||
| 09 | EBay | Shopping | 3.21× | ||
| 10 | Internet & Social Media | 2.48× | |||
| 11 | Internet & Social Media | 2.38× | |||
| 12 | Documentary movies | Movies & TV | 2.32× | ||
| 13 | Burger King | Food & Beverages | 2.27× | ||
| 14 | Energy | Home & Garden | 2.23× | ||
| 15 | Internet & Social Media | 1.81× | |||
| 16 | Rock music | Music & Radio | 1.69× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.62× | ||
| 18 | Lidl | Shopping | 1.61× | ||
| 19 | Rabobank | Business & Career | 1.53× | ||
| 20 | Aldi | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.50× | |
| Career Orientation | POWER | 2.10× | |
| Tradition | CONSERVATISM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| DIY Mentality | THRILL | 0.75× | |
| Luxury Orientation | PREMIUM | 0.78× |
Database has an estimated audience of 1,571,101 people in Netherlands, concentrated in Zuid-Holland and North Holland.
56.5% of Database fans are female, 43.5% are male, with an average age of 45.2 years.
Database fans show strongest brand affinity for Amazon Web Services (23.36×), Google (2.38×), and Jumbo (supermarket) (1.62×) over the country average.
Database fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), North Holland (reach ~400K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Database itself, the audience over-indexes on Google (2.38×), Jumbo (supermarket) (1.62×), Cloud computing (3.85×), and Innovation (3.8×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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