A data profile of the people who buy, follow and care about Reddit in Netherlands — modelled from more than twelve digital signal sources. Reddit has an estimated audience of 3,279,421 people in Netherlands.
The average Reddit fan in Netherlands is 35.5 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Child, Amsterdam, Data analysis, with strongest over-indexing on Child (2.77× the country average).
Demographically, the Reddit audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Social Media Usage, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Reddit fan in Netherlands is balanced, around 35.5 years old, with strong Social Media Usage tendencies and a notable affinity for Child.
The key figures that characterise the Reddit profile in Netherlands.
48.4% are female, 51.6% are male, average age 35.5.
| Metric | Value |
|---|---|
| Female | 48.4% |
| Male | 51.6% |
| Average age | 35.5 |
| Estimated audience size | 3,279,421 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 13% |
of the worldwide Reddit audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 28.6% |
| China | 12.7% |
| Germany | 4.9% |
Where the Reddit audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~700K | 1.24× | |
| 02 | Zuid-Holland | ~900K | 1.21× | |
| 03 | Groningen | ~100K | 1.11× | |
| 04 | Gelderland | ~400K | 1.07× | |
| 05 | Overijssel | ~200K | 1.05× | |
| 06 | North Brabant | ~500K | 1.04× | |
| 07 | Limburg | ~200K | 1.02× | |
| 08 | Flevoland | ~90K | 1.00× | |
| 09 | Utrecht | ~200K | 0.91× | |
| 10 | Friesland | ~100K | 0.86× | |
| 11 | Drenthe | ~80K | 0.82× | |
| 12 | Zeeland | ~50K | 0.70× |
The strongest cross-interests of the Reddit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data analysis | Technology & Electronics | 6.84× | ||
| 02 | Data science | Business & Career | 6.34× | ||
| 03 | Bored Panda | Internet & Social Media | 6.19× | ||
| 04 | Machine learning | Business & Career | 5.42× | ||
| 05 | Boredom | Health | 4.36× | ||
| 06 | 3D printing | Technology & Electronics | 4.00× | ||
| 07 | Flea market | Home & Garden | 3.37× | ||
| 08 | Child | Kids & Family | 2.77× | ||
| 09 | Database | Technology & Electronics | 2.48× | ||
| 10 | Used good | Politics & Society | 2.34× | ||
| 11 | New York City | Travel & Leisure | 2.16× | ||
| 12 | Breaking news | Movies & TV | 2.08× | ||
| 13 | Amsterdam | Travel & Leisure | 1.84× | ||
| 14 | Gemini | Technology & Electronics | 1.82× | ||
| 15 | Wikipedia | Internet & Social Media | 1.71× | ||
| 16 | Rock music | Music & Radio | 1.62× | ||
| 17 | Online newspaper | News | 1.59× | ||
| 18 | Chat GPT | Technology & Electronics | 1.58× | ||
| 19 | Ziggo Dome | Music & Radio | 1.57× | ||
| 20 | Claude | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.28× | |
| Healthy Lifestyle | BALANCE | 1.09× | |
| Design Affinity | PREMIUM | 0.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Price Sensitivity | PREMIUM | 0.88× |
Reddit has an estimated audience of 3,279,421 people in Netherlands, concentrated in Zuid-Holland and North Holland.
48.4% of Reddit fans are female, 51.6% are male, with an average age of 35.5 years.
Reddit fans show strongest brand affinity for Child (2.77×), Amsterdam (1.84×), and Data analysis (6.84×) over the country average.
Reddit fans in Netherlands are most concentrated in Zuid-Holland (reach ~900K), North Holland (reach ~700K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Reddit itself, the audience over-indexes on Amsterdam (1.84×), Data analysis (6.84×), Data science (6.34×), and Bored Panda (6.19×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Reddit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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