A data profile of the people who buy, follow and care about Database in Canada — modelled from more than twelve digital signal sources. Database has an estimated audience of 3,930,620 people in Canada.
The average Database fan in Canada is 41.6 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Investment management, Amazon Web Services, Innovation, with strongest over-indexing on Investment management (4.75× the country average).
Demographically, the Database audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Database fan in Canada is balanced, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Investment management.
The key figures that characterise the Database profile in Canada.
51.9% are female, 48.1% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 41.6 |
| Estimated audience size | 3,930,620 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Database audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
Where the Database audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3M | 1.88× | |
| 02 | British Columbia | ~900K | 1.46× | |
| 03 | Alberta | ~600K | 1.16× | |
| 04 | Quebec | ~1M | 1.08× | |
| 05 | Manitoba | ~100K | 0.98× | |
| 06 | Prince Edward Island | ~20K | 0.94× | |
| 07 | Nova Scotia | ~100K | 0.91× | |
| 08 | Saskatchewan | ~100K | 0.89× | |
| 09 | New Brunswick | ~80K | 0.88× | |
| 10 | Newfoundland and Labrador | ~50K | 0.88× |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amazon Web Services | Technology & Electronics | 9.48× | ||
| 02 | Data science | Business & Career | 4.97× | ||
| 03 | Investment management | Business & Career | 4.75× | ||
| 04 | Sustainable energy | Home & Garden | 3.08× | ||
| 05 | Innovation | Business & Career | 2.90× | ||
| 06 | Retail banking | Business & Career | 2.77× | ||
| 07 | Internet & Social Media | 2.65× | |||
| 08 | Business school | Business & Career | 2.64× | ||
| 09 | Wealth management | Business & Career | 2.56× | ||
| 10 | Used Cars | Cars & Mobility | 2.16× | ||
| 11 | Employment website | Business & Career | 2.08× | ||
| 12 | FedEx | Business & Career | 2.00× | ||
| 13 | Home insurance | Business & Career | 1.98× | ||
| 14 | Renewable energy | Business & Career | 1.93× | ||
| 15 | Online banking | Business & Career | 1.90× | ||
| 16 | Career development | Business & Career | 1.87× | ||
| 17 | Tabloid (newspaper format) | Literature | 1.85× | ||
| 18 | Cloud computing | Technology & Electronics | 1.84× | ||
| 19 | Online newspaper | News | 1.58× | ||
| 20 | Domino's Pizza | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Individualism | JOY | 1.75× | |
| Sustainability | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.66× | |
| Design Affinity | PREMIUM | 0.72× | |
| Mindfulness | BALANCE | 0.73× |
Database has an estimated audience of 3,930,620 people in Canada, concentrated in Ontario and Quebec.
51.9% of Database fans are female, 48.1% are male, with an average age of 41.6 years.
Database fans show strongest brand affinity for Investment management (4.75×), Amazon Web Services (9.48×), and Innovation (2.9×) over the country average.
Database fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Database itself, the audience over-indexes on Amazon Web Services (9.48×), Innovation (2.9×), Sustainable energy (3.08×), and Data science (4.97×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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