Database Audience in Brazil
Database has an estimated audience of 9,702,555 people in Brazil. 54.9% are female, 45.1% are male, average age 42.9. Top brand affinities: Data science, SAP HANA, Cloud computing, Innovation, Massive open online course.
Top brand affinities include Data science, SAP HANA, Cloud computing, with strongest over-indexing on Data science (23.85× the country average). Demographically, the Database audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Category: Technology & Electronics · Type: Topic
Demographics of Database fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.9 |
| Estimated audience size | 9,702,555 |
Audience persona
The typical Database fan in Brazil is balanced, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Data science.
Top brand affinities of Database fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Data science | 23.85× | Business & Career |
| SAP HANA | 30.41× | Technology & Electronics |
| Cloud computing | 2.25× | Technology & Electronics |
| Innovation | 2.28× | Business & Career |
| Massive open online course | 5.19× | Business & Career |
| Augmented reality | 10.56× | Technology & Electronics |
| Wearable technology | 3.77× | Technology & Electronics |
| Microsoft Azure | 10.21× | Technology & Electronics |
| 2.1× | Internet & Social Media | |
| 1.6× | Internet & Social Media | |
| Investment management | 2.71× | Business & Career |
| Virtual reality | 2× | Technology & Electronics |
| Amazon Web Services | 3.67× | Technology & Electronics |
| Fairy tale | 1.88× | Literature |
| Virtual private network | 3.78× | Technology & Electronics |
| Deep learning | 14.98× | Technology & Electronics |
| Max Verstappen | 1.72× | Sports |
| Louvre | 4.5× | Travel & Leisure |
| Livestream | 3.42× | Technology & Electronics |
| Business school | 2.02× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.6 |
| Career Orientation | POWER | 2.02 |
| Convenience Orientation | PREMIUM | 1.72 |
| Sustainability | BALANCE | 1.41 |
| Individualism | JOY | 1.38 |
| Travelling | THRILL | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
See Database audiences in other countries
More Technology & Electronics audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.