A data profile of the people who buy, follow and care about Database in Brazil — modelled from more than twelve digital signal sources. Database has an estimated audience of 9,702,555 people in Brazil.
Database has an estimated audience of 9,702,555 people in Brazil. 54.9% are female, 45.1% are male, average age 42.9. Top brand affinities: Data science, SAP HANA, Cloud computing, Innovation, Massive open online course.
Top brand affinities include Data science, SAP HANA, Cloud computing, with strongest over-indexing on Data science (23.85× the country average).
Demographically, the Database audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
The typical Database fan in Brazil is balanced, around 42.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Data science.
The key figures that characterise the Database profile in Brazil.
54.9% are female, 45.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 42.9 |
| Estimated audience size | 9,702,555 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Database audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.6% |
| India | 6.7% |
| Brazil | 4.9% |
The strongest cross-interests of the Database audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | SAP HANA | Technology & Electronics | 30.41× | ||
| 02 | Data science | Business & Career | 23.85× | ||
| 03 | Deep learning | Technology & Electronics | 14.98× | ||
| 04 | Augmented reality | Technology & Electronics | 10.56× | ||
| 05 | Microsoft Azure | Technology & Electronics | 10.21× | ||
| 06 | Hisense | Technology & Electronics | 5.56× | ||
| 07 | Massive open online course | Business & Career | 5.19× | ||
| 08 | Louvre | Travel & Leisure | 4.50× | ||
| 09 | Virtual private network | Technology & Electronics | 3.78× | ||
| 10 | Wearable technology | Technology & Electronics | 3.77× | ||
| 11 | Amazon Web Services | Technology & Electronics | 3.67× | ||
| 12 | Livestream | Technology & Electronics | 3.42× | ||
| 13 | Investment management | Business & Career | 2.71× | ||
| 14 | Malaysia Airlines | Travel & Leisure | 2.50× | ||
| 15 | Innovation | Business & Career | 2.28× | ||
| 16 | Cloud computing | Technology & Electronics | 2.25× | ||
| 17 | Internet & Social Media | 2.10× | |||
| 18 | Business school | Business & Career | 2.02× | ||
| 19 | Virtual reality | Technology & Electronics | 2.00× | ||
| 20 | Fairy tale | Literature | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.60× | |
| Career Orientation | POWER | 2.02× | |
| Convenience Orientation | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.53× | |
| Creativity | OPEN | 0.56× | |
| Spirituality | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Database. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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