A data profile of the people who buy, follow and care about Fairy tale in Brazil — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 4,517,712 people in Brazil.
The average Fairy tale fan in Brazil is 43.6 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Payment, Telecommunication, Email, with strongest over-indexing on Payment (4.09× the country average).
Demographically, the Fairy tale audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Fairy tale fan in Brazil is more female, around 43.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Payment.
The key figures that characterise the Fairy tale profile in Brazil.
59.8% are female, 40.2% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 43.6 |
| Estimated audience size | 4,517,712 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Fairy tale audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 6.0% |
| Germany | 5.9% |
Where the Fairy tale audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pernambuco | ~200K | 1.19× | |
| 02 | Alagoas | ~80K | 1.17× | |
| 03 | Ceará | ~200K | 1.16× | |
| 04 | Paraíba | ~100K | 1.15× | |
| 05 | Sergipe | ~50K | 1.14× | |
| 06 | Piauí | ~70K | 1.11× | |
| 07 | Amapá | ~20K | 1.11× | |
| 08 | Rio Grande do Norte | ~80K | 1.10× | |
| 09 | Amazonas | ~80K | 1.06× | |
| 10 | Espírito Santo | ~100K | 1.05× | |
| 11 | Roraima | ~10K | 1.03× | |
| 12 | Pará | ~200K | 1.02× | |
| 13 | Maranhão | ~100K | 1.01× | |
| 14 | Rondônia | ~40K | 1.01× | |
| 15 | Mato Grosso do Sul | ~60K | 0.97× | |
| 16 | Acre | ~10K | 0.95× | |
| 17 | Bahia | ~300K | 0.94× | |
| 18 | Minas Gerais | ~400K | 0.91× | |
| 19 | Goiás | ~200K | 0.91× | |
| 20 | Tocantins | ~30K | 0.91× | |
| 21 | Rio de Janeiro | ~400K | 0.90× | |
| 22 | Federal District | ~70K | 0.90× | |
| 23 | São Paulo | ~1M | 0.89× | |
| 24 | Mato Grosso | ~70K | 0.84× | |
| 25 | Paraná | ~200K | 0.83× | |
| 26 | Santa Catarina | ~200K | 0.82× | |
| 27 | Rio Grande do Sul | ~200K | 0.81× |
The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Payment | Business & Career | 4.09× | ||
| 02 | Digital wallet | Internet & Social Media | 4.03× | ||
| 03 | Mobile payment | Business & Career | 3.41× | ||
| 04 | Payment system | Shopping | 2.72× | ||
| 05 | Buscapé | Shopping | 2.22× | ||
| 06 | Telecommunication | Technology & Electronics | 2.19× | ||
| 07 | Household | Home & Garden | 1.96× | ||
| 08 | Technology & Electronics | 1.92× | |||
| 09 | Database | Technology & Electronics | 1.88× | ||
| 10 | Credit cards | Business & Career | 1.76× | ||
| 11 | Economy | Business & Career | 1.71× | ||
| 12 | Mobile device | Technology & Electronics | 1.69× | ||
| 13 | Price | Shopping | 1.63× | ||
| 14 | Energy | Home & Garden | 1.62× | ||
| 15 | World Wide Web | Internet & Social Media | 1.61× | ||
| 16 | Physics | Business & Career | 1.59× | ||
| 17 | Home Appliances | Home & Garden | 1.56× | ||
| 18 | Electricity | Home & Garden | 1.54× | ||
| 19 | Economics | Business & Career | 1.51× | ||
| 20 | Black Friday (shopping) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.44× | |
| Creativity | OPEN | 1.26× | |
| Tradition | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.78× | |
| Spirituality | BALANCE | 0.83× | |
| Travelling | THRILL | 0.84× |
Fairy tale has an estimated audience of 4,517,712 people in Brazil, concentrated in São Paulo and Minas Gerais.
59.8% of Fairy tale fans are female, 40.2% are male, with an average age of 43.6 years.
Fairy tale fans show strongest brand affinity for Payment (4.09×), Telecommunication (2.19×), and Email (1.92×) over the country average.
Fairy tale fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Fairy tale itself, the audience over-indexes on Telecommunication (2.19×), Email (1.92×), Digital wallet (4.03×), and Economics (1.51×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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