A data profile of the people who buy, follow and care about Payment in Brazil — modelled from more than twelve digital signal sources. Payment has an estimated audience of 4,569,408 people in Brazil.
Payment has an estimated audience of 4,569,408 people in Brazil. 56.8% are female, 43.2% are male, average age 41.0. Top brand affinities: Fairy tale, Instagram, Email, Medicine, mulheres.
Top brand affinities include Fairy tale, Instagram, Email, with strongest over-indexing on Fairy tale (4.09× the country average).
Demographically, the Payment audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Family Orientation, Individualism.
The typical Payment fan in Brazil is more female, around 41.0 years old, with strong Family Orientation tendencies and a notable affinity for Fairy tale.
The key figures that characterise the Payment profile in Brazil.
56.8% are female, 43.2% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 41.0 |
| Estimated audience size | 4,569,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Payment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 7.5% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Payment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dynamo Dresden | Sports | 8.69× | ||
| 02 | Fairy tale | Literature | 4.09× | ||
| 03 | Mobile payment | Business & Career | 2.80× | ||
| 04 | Mobile banking | Business & Career | 2.60× | ||
| 05 | Rede Record | Movies & TV | 2.25× | ||
| 06 | Technology & Electronics | 1.91× | |||
| 07 | mulheres | Movies & TV | 1.79× | ||
| 08 | Bank account | Business & Career | 1.79× | ||
| 09 | Debit card | Business & Career | 1.77× | ||
| 10 | Manaus | Travel & Leisure | 1.75× | ||
| 11 | Medicine | Business & Career | 1.58× | ||
| 12 | Tooth brushing | Health | 1.58× | ||
| 13 | Internet & Social Media | 1.57× | |||
| 14 | Flight simulator | Games | 1.57× | ||
| 15 | Coritiba Foot Ball Club | Sports | 1.55× | ||
| 16 | Localiza | Cars & Mobility | 1.52× | ||
| 17 | Telegram | Internet & Social Media | 1.52× | ||
| 18 | Hip hop music | Music & Radio | 1.51× | ||
| 19 | Baking | Food & Beverages | 1.51× | ||
| 20 | Linux | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.52× | |
| Individualism | JOY | 1.45× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Spirituality | BALANCE | 0.79× | |
| Indulgence | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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