Payment Audience in Germany
Payment has an estimated audience of 2,201,069 people in Germany. 46.7% are female, 53.3% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Rossmann, Gil Ofarim, Home Office, Stradivarius.
The average Payment fan in Germany is 43.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Rossmann, Gil Ofarim, with strongest over-indexing on CAC 40 (4.52× the country average). Demographically, the Payment audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Payment fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.3 |
| Estimated audience size | 2,201,069 |
Audience persona
The typical Payment fan in Germany is balanced, around 43.3 years old, with strong Price Sensitivity tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 558,160 | 1.16× |
| Bayern | 393,098 | 1.11× |
| Baden-Württemberg | 322,446 | 1.07× |
| Hessen | 222,997 | 1.33× |
| Niedersachsen | 215,512 | 1.01× |
| Berlin | 125,990 | 1.28× |
| Rheinland-Pfalz | 108,103 | 0.98× |
| Sachsen | 99,233 | 0.92× |
| Schleswig-Holstein | 71,220 | 0.9× |
| Hamburg | 60,925 | 1.22× |
| Brandenburg | 60,074 | 0.88× |
| Thüringen | 47,646 | 0.85× |
| Sachsen-Anhalt | 44,245 | 0.78× |
| Mecklenburg-Vorpommern | 29,704 | 0.71× |
| Saarland | 22,364 | 0.83× |
| Bremen | 18,324 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 4.52× | Business & Career |
| Rossmann | 2.05× | Shopping |
| Gil Ofarim | 3.15× | Music & Radio |
| Home Office | 1.64× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 2.96× | Travel & Leisure |
| Saving | 1.6× | Business & Career |
| Farinata | 12.39× | Food & Beverages |
| Škoda Kodiaq | 1.83× | Cars & Mobility |
| Time (magazine) | 1.79× | News |
| Vanity Fair España | 21.67× | Fashion & Accessoires |
| Israel | 1.63× | Travel & Leisure |
| Home Delivery | 2.18× | Food & Beverages |
| Corfu (regional unit) | 2.07× | Travel & Leisure |
| KLIX (AM) | 1.57× | Music & Radio |
| Volvo V60 | 2.72× | Cars & Mobility |
| Sixx | 1.56× | Movies & TV |
| Women's empowerment | 1.83× | Politics & Society |
| Zagreb | 1.91× | Travel & Leisure |
| Buying a House | 2.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 4.56 |
| Indulgence | JOY | 1.49 |
| DIY Mentality | THRILL | 1.33 |
| Family Orientation | CONSERVATISM | 1.31 |
| Convenience Orientation | PREMIUM | 1.3 |
| Spirituality | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 7.5% |
| United Kingdom | 6.2% |
See Payment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Payment have in Germany?
Payment has an estimated audience of 2,201,069 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Payment fans?
46.7% of Payment fans are female, 53.3% are male, with an average age of 43.3 years.
Which brands do Payment fans like most?
Payment fans show strongest brand affinity for CAC 40 (4.52×), Rossmann (2.05×), and Gil Ofarim (3.15×) over the country average.
Where do Payment fans live in Germany?
Payment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 558,160), Bayern (reach 393,098), and Baden-Württemberg (reach 322,446). These three regions account for the largest share of the active audience.
What other brands do Payment fans also like?
Beyond Payment itself, the audience over-indexes on Rossmann (2.05×), Gil Ofarim (3.15×), Home Office (1.64×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.