A data profile of the people who buy, follow and care about Payment in France — modelled from more than twelve digital signal sources. Payment has an estimated audience of 2,507,140 people in France.
Payment has an estimated audience of 2,507,140 people in France. 48.7% are female, 51.3% are male, average age 46.5. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Owner-occupier.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (160.04× the country average).
Demographically, the Payment audience skews balanced with an average age of 46.5, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Payment fan in France is balanced, around 46.5 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Payment profile in France.
48.7% are female, 51.3% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 46.5 |
| Estimated audience size | 2,507,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 38% |
of the worldwide Payment audience comes from France.
| Country | Share |
|---|---|
| United States | 19.0% |
| India | 7.5% |
| United Kingdom | 6.2% |
The strongest cross-interests of the Payment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 160.04× | ||
| 02 | Selfridges | Shopping | 134.38× | ||
| 03 | Owner-occupier | Home & Garden | 18.34× | ||
| 04 | Christmas tree | Kids & Family | 15.53× | ||
| 05 | Christmas Gift | Kids & Family | 15.07× | ||
| 06 | Girl power | Politics & Society | 12.39× | ||
| 07 | Broadcasting of sports events | Movies & TV | 9.60× | ||
| 08 | Formal wear | Fashion & Accessoires | 6.05× | ||
| 09 | Dentistry | Business & Career | 5.75× | ||
| 10 | Kitchen garden | Home & Garden | 3.93× | ||
| 11 | Cyber Monday | Shopping | 3.69× | ||
| 12 | Fairy tale | Literature | 3.39× | ||
| 13 | Take-out | Food & Beverages | 3.37× | ||
| 14 | Political science | Business & Career | 2.99× | ||
| 15 | La Banque postale | Business & Career | 2.82× | ||
| 16 | EBay | Shopping | 2.57× | ||
| 17 | Midi Libre | News | 2.35× | ||
| 18 | Burger King | Food & Beverages | 2.04× | ||
| 19 | Internet & Social Media | 1.89× | |||
| 20 | Personal finance | Business & Career | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.20× | |
| Mindfulness | BALANCE | 2.10× | |
| Price Sensitivity | PREMIUM | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.71× | |
| DIY Mentality | THRILL | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Payment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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