Rascasse Audience Intelligence

Fairy tale Audience in France

A data profile of the people who buy, follow and care about Fairy tale in France — modelled from more than twelve digital signal sources. Fairy tale has an estimated audience of 4,662,525 people in France.

The average Fairy tale fan in France is 46.2 years old, balanced, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.

Top brand affinities include Telecommunication, Payment system, AliExpress, with strongest over-indexing on Telecommunication (2.25× the country average).

Demographically, the Fairy tale audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as DIY Mentality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Fairy tale fan in France is balanced, around 46.2 years old, with strong DIY Mentality tendencies and a notable affinity for Telecommunication.

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fairy tale profile in France.

Audience size
4.7M
in France
Gender
51.2%
48.8% male
Age
46.2
average years
Country rank
#819
Topic in France
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fairy tale fans

51.2% are female, 48.8% are male, average age 46.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Fairy tale audience in France
MetricValue
Female51.2%
Male48.8%
Average age46.2
Estimated audience size4,662,525
Fig. 03

Age distribution

Ø 46.2
average years
Age distribution of the Fairy tale audience in France
Age bracketShare%
16-196%
20-2914%
30-3920%
40-4925%
50+36%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Fairy tale audience comes from France.

Worldwide audience distribution share by country for Fairy tale
CountryShare
United States20.3%
Italy6.0%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fairy tale audience in France is strongest.

Fig. 05

Top regions by affinity

Fairy tale fans by region: top regions in France
#RegionReachAffinity×
01Île-de-France~1M1.32×
02Provence-Alpes-Côte d'Azur~400K1.18×
03Auvergne-Rhône-Alpes~600K1.09×
04Occitanie~400K1.08×
05Grand Est~400K1.05×
06Hauts-de-France~400K1.02×
07Nouvelle-Aquitaine~400K0.99×
08Brittany~200K0.98×
09Centre-Val de Loire~200K0.97×
10Normandy~200K0.95×
11Corsica~20K0.95×
12Pays de la Loire~200K0.92×
13Bourgogne-Franche-Comté~200K0.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fairy tale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fairy tale audience
#·InterestCategoryAffinity×
01PaymentBusiness & Career3.39×
02Digital walletInternet & Social Media3.36×
03Payment systemShopping3.35×
04Mobile paymentBusiness & Career2.98×
05Credit cardsBusiness & Career2.31×
06TelecommunicationTechnology & Electronics2.25×
07EmailTechnology & Electronics1.81×
08DatabaseTechnology & Electronics1.81×
09AliExpressShopping1.74×
10Black Friday (shopping)Shopping1.69×
11BlouseFashion & Accessoires1.67×
12Tablet computersTechnology & Electronics1.65×
13MachineBusiness & Career1.60×
14SkirtFashion & Accessoires1.54×
15World Wide WebInternet & Social Media1.53×
16AnthropologyBusiness & Career1.53×
17Android (operating system)Technology & Electronics1.52×
18Mobile appTechnology & Electronics1.50×
19Mobile deviceTechnology & Electronics1.50×
20EconomyBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fairy tale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Fairy tale audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.20×
Price SensitivityPREMIUM1.19×
Community OrientationOPEN1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Fairy tale audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.71×
Luxury OrientationPREMIUM0.71×
Healthy LifestyleBALANCE0.72×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Fairy tale have in France?

Fairy tale has an estimated audience of 4,662,525 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Fairy tale fans?

51.2% of Fairy tale fans are female, 48.8% are male, with an average age of 46.2 years.

03

Which brands do Fairy tale fans like most?

Fairy tale fans show strongest brand affinity for Telecommunication (2.25×), Payment system (3.35×), and AliExpress (1.74×) over the country average.

04

Where do Fairy tale fans live in France?

Fairy tale fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Fairy tale fans also like?

Beyond Fairy tale itself, the audience over-indexes on Payment system (3.35×), AliExpress (1.74×), Email (1.81×), and Android (operating system) (1.52×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in France who actively search for Fairy tale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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