Economy Audience in France
Economy has an estimated audience of 7,437,689 people in France. 48.9% are female, 51.1% are male, average age 44.2. Top brand affinities: Web application, Orange, Anthropology, Google News, Fnac.
Top brand affinities include Web application, Orange, Anthropology, with strongest over-indexing on Web application (5.45× the country average). Demographically, the Economy audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Extroversion.
Category: Business & Career · Type: Topic
Demographics of Economy fans
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.2 |
| Estimated audience size | 7,437,689 |
Audience persona
The typical Economy fan in France is balanced, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Web application.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Web application | 5.45× | Technology & Electronics |
| Orange | 2.87× | Technology & Electronics |
| Anthropology | 3.46× | Business & Career |
| Google News | 2.5× | News |
| Fnac | 2.56× | Shopping |
| Crédit Mutuel | 2.5× | Business & Career |
| Real property | 2.42× | Home & Garden |
| TikTok | 1.69× | Internet & Social Media |
| Conforama | 2.06× | Home & Garden |
| Lodging | 2.97× | Travel & Leisure |
| Electronic funds transfer | 2.69× | Business & Career |
| Free Mobile | 2.32× | Technology & Electronics |
| Voici | 2.46× | News |
| Foot Mercato | 2.25× | Sports |
| Improvisation | 4.88× | Music & Radio |
| Happiness | 1.8× | Health |
| Germany | 2.32× | Travel & Leisure |
| Recreation | 1.76× | Travel & Leisure |
| France Info | 1.98× | Movies & TV |
| Spas | 1.68× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.38 |
| Extroversion | THRILL | 1.33 |
| Individualism | JOY | 1.32 |
| Quality Awareness | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
See Economy audiences in other countries
More Business & Career audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.