A data profile of the people who buy, follow and care about Economy in France — modelled from more than twelve digital signal sources. Economy has an estimated audience of 7,437,689 people in France.
Economy has an estimated audience of 7,437,689 people in France. 48.9% are female, 51.1% are male, average age 44.2. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Broadcasting of sports events, Dentistry.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (186.88× the country average).
Demographically, the Economy audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Economy fan in France is balanced, around 44.2 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Economy profile in France.
48.9% are female, 51.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 44.2 |
| Estimated audience size | 7,437,689 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Economy audience comes from France.
| Country | Share |
|---|---|
| United States | 19.4% |
| Brazil | 5.5% |
| Italy | 4.9% |
The strongest cross-interests of the Economy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 186.88× | ||
| 02 | Selfridges | Shopping | 185.64× | ||
| 03 | Christmas Gift | Kids & Family | 33.43× | ||
| 04 | Christmas tree | Kids & Family | 20.46× | ||
| 05 | Kitchen garden | Home & Garden | 19.49× | ||
| 06 | Broadcasting of sports events | Movies & TV | 15.64× | ||
| 07 | Dentistry | Business & Career | 14.81× | ||
| 08 | Zoom lens | Technology & Electronics | 14.60× | ||
| 09 | Breast Cancer awareness | Health | 12.52× | ||
| 10 | Girl power | Politics & Society | 10.89× | ||
| 11 | Hormone | Health | 10.58× | ||
| 12 | New Testament | Politics & Society | 9.04× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 7.89× | ||
| 14 | Psoriasis Awareness | Health | 6.75× | ||
| 15 | Improvisation | Music & Radio | 6.43× | ||
| 16 | Sustainable products | Politics & Society | 5.89× | ||
| 17 | Web application | Technology & Electronics | 4.75× | ||
| 18 | Real property | Home & Garden | 2.64× | ||
| 19 | Innovation | Business & Career | 1.75× | ||
| 20 | Internet & Social Media | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.18× | |
| Quality Awareness | PREMIUM | 1.69× | |
| Career Orientation | POWER | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Indulgence | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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