A data profile of the people who buy, follow and care about Bank account in Brazil — modelled from more than twelve digital signal sources. Bank account has an estimated audience of 4,339,751 people in Brazil.
The average Bank account fan in Brazil is 36.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Savings bank, Payment system, with strongest over-indexing on Betano (2.12× the country average).
Demographically, the Bank account audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Bank account fan in Brazil is more female, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the Bank account profile in Brazil.
57.6% are female, 42.4% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 57.6% |
| Male | 42.4% |
| Average age | 36.5 |
| Estimated audience size | 4,339,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 25% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Bank account audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.8% |
| Brazil | 9.0% |
| India | 4.7% |
Where the Bank account audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~20K | 1.22× | |
| 02 | Roraima | ~10K | 1.22× | |
| 03 | Sergipe | ~50K | 1.05× | |
| 04 | Rondônia | ~40K | 1.05× | |
| 05 | Tocantins | ~30K | 1.03× | |
| 06 | Acre | ~20K | 1.03× | |
| 07 | Piauí | ~60K | 1.01× | |
| 08 | Alagoas | ~60K | 0.99× | |
| 09 | Mato Grosso do Sul | ~60K | 0.99× | |
| 10 | Rio Grande do Norte | ~70K | 0.98× | |
| 11 | Paraíba | ~80K | 0.97× | |
| 12 | Amazonas | ~70K | 0.97× | |
| 13 | Maranhão | ~100K | 0.96× | |
| 14 | Mato Grosso | ~80K | 0.96× | |
| 15 | Espírito Santo | ~90K | 0.95× | |
| 16 | Pará | ~100K | 0.94× | |
| 17 | Federal District | ~70K | 0.94× | |
| 18 | Pernambuco | ~200K | 0.92× | |
| 19 | Ceará | ~200K | 0.92× | |
| 20 | Goiás | ~200K | 0.92× | |
| 21 | Rio Grande do Sul | ~200K | 0.90× | |
| 22 | Bahia | ~300K | 0.89× | |
| 23 | Santa Catarina | ~200K | 0.89× | |
| 24 | Rio de Janeiro | ~400K | 0.87× | |
| 25 | Paraná | ~200K | 0.86× | |
| 26 | Minas Gerais | ~400K | 0.83× | |
| 27 | São Paulo | ~900K | 0.78× |
The strongest cross-interests of the Bank account audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Transactional account | Business & Career | 24.78× | ||
| 02 | Vaccine-preventable diseases | Health | 13.48× | ||
| 03 | Financial transaction | Business & Career | 9.93× | ||
| 04 | Yahoo! Finance | Business & Career | 9.82× | ||
| 05 | Savings bank | Business & Career | 8.23× | ||
| 06 | Payment card | Fashion & Accessoires | 6.21× | ||
| 07 | Payment system | Shopping | 5.72× | ||
| 08 | Mobile banking | Business & Career | 5.63× | ||
| 09 | Loyalty program | Shopping | 4.61× | ||
| 10 | Debit card | Business & Career | 3.45× | ||
| 11 | Income | Business & Career | 3.01× | ||
| 12 | Loan | Business & Career | 2.77× | ||
| 13 | Credit (finance) | Business & Career | 2.44× | ||
| 14 | Betfair | Games | 2.16× | ||
| 15 | Betano | Games | 2.12× | ||
| 16 | Consortium | Business & Career | 2.06× | ||
| 17 | Banking | Business & Career | 1.85× | ||
| 18 | WebMotors | Cars & Mobility | 1.81× | ||
| 19 | Funding | Business & Career | 1.79× | ||
| 20 | Deal of the day | Shopping | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.46× | |
| Patriotism | CONSERVATISM | 1.42× | |
| Price Sensitivity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.61× | |
| Early Adopter Mentality | POWER | 0.63× | |
| Design Affinity | PREMIUM | 0.64× |
Bank account has an estimated audience of 4,339,751 people in Brazil, concentrated in São Paulo and Minas Gerais.
57.6% of Bank account fans are female, 42.4% are male, with an average age of 36.5 years.
Bank account fans show strongest brand affinity for Betano (2.12×), Savings bank (8.23×), and Payment system (5.72×) over the country average.
Bank account fans in Brazil are most concentrated in São Paulo (reach ~900K), Minas Gerais (reach ~400K), and Rio de Janeiro (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Bank account itself, the audience over-indexes on Savings bank (8.23×), Payment system (5.72×), Transactional account (24.78×), and Financial transaction (9.93×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Bank account. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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