A data profile of the people who buy, follow and care about Income in Brazil — modelled from more than twelve digital signal sources. Income has an estimated audience of 8,589,542 people in Brazil.
Income has an estimated audience of 8,589,542 people in Brazil. 60.4% are female, 39.6% are male, average age 42.7. Top brand affinities: Instagram, Real property, Rock music, Country music, Medicine.
Top brand affinities include Instagram, Real property, Rock music, with strongest over-indexing on Instagram (1.67× the country average).
Demographically, the Income audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Income fan in Brazil is more female, around 42.7 years old, with strong Career Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Income profile in Brazil.
60.4% are female, 39.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.7 |
| Estimated audience size | 8,589,542 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Income audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
The strongest cross-interests of the Income audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile banking | Business & Career | 3.90× | ||
| 02 | Bank account | Business & Career | 3.01× | ||
| 03 | Debit card | Business & Career | 2.43× | ||
| 04 | Mobile payment | Business & Career | 2.28× | ||
| 05 | Real property | Home & Garden | 2.24× | ||
| 06 | Mortgage loans | Business & Career | 2.03× | ||
| 07 | Retail banking | Business & Career | 1.98× | ||
| 08 | Sweepstakes | Games | 1.96× | ||
| 09 | MSN | News | 1.87× | ||
| 10 | Online banking | Business & Career | 1.87× | ||
| 11 | Stock market | Business & Career | 1.81× | ||
| 12 | Internet & Social Media | 1.67× | |||
| 13 | Rock music | Music & Radio | 1.64× | ||
| 14 | Telegram | Internet & Social Media | 1.63× | ||
| 15 | Pop music | Music & Radio | 1.61× | ||
| 16 | Hip hop music | Music & Radio | 1.57× | ||
| 17 | Library | Literature | 1.54× | ||
| 18 | Country music | Music & Radio | 1.53× | ||
| 19 | Medicine | Business & Career | 1.53× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.47× | |
| Risk Appetite | THRILL | 1.45× | |
| Convenience Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Urban Lifestyle | OPEN | 0.89× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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