Income Audience in United States
Income has an estimated audience of 18,944,457 people in United States. 51.7% are female, 48.3% are male, average age 43.8. Top brand affinities: Elsword, Israel, Kendra Scott, Cam Ward, Staycation.
Top brand affinities include Elsword, Israel, Kendra Scott, with strongest over-indexing on Elsword (21× the country average). Demographically, the Income audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Category: Business & Career · Type: Topic
Demographics of Income fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 43.8 |
| Estimated audience size | 18,944,457 |
Audience persona
The typical Income fan in United States is balanced, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 21× | Games |
| Israel | 1.97× | Travel & Leisure |
| Kendra Scott | 2.12× | Fashion & Accessoires |
| Cam Ward | 2.64× | Sports |
| Staycation | 2.19× | Home & Garden |
| Jeep Wagoneer | 2.96× | Cars & Mobility |
| Wikia | 1.54× | Internet & Social Media |
| Home staging | 2.3× | Home & Garden |
| Kento Yamazaki | 4.79× | Movies & TV |
| Girolando cattle | 11.32× | Pets & Animals |
| John Havlicek | 6.59× | Sports |
| Isla Holbox | 10.38× | Travel & Leisure |
| Keene, New Hampshire | 8.08× | Travel & Leisure |
| Mangaka | 1.65× | Literature |
| REC TEC Grills | 6.86× | Sports |
| Berenstain Bears | 2.88× | Literature |
| Hocus Pocus | 1.6× | Movies & TV |
| Riedel (glass manufacturer) | 8.01× | Home & Garden |
| Hayward, California | 3.16× | Travel & Leisure |
| Personality | 1.73× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.57 |
| Luxury Orientation | PREMIUM | 1.87 |
| Career Orientation | POWER | 1.37 |
| Family Orientation | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.35 |
| Travelling | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
See Income audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.