Rascasse Audience Intelligence

Income Audience in United States

A data profile of the people who buy, follow and care about Income in United States — modelled from more than twelve digital signal sources. Income has an estimated audience of 18,944,457 people in United States.

#1211among Topic in United States#197in Business & Career

The average Income fan in United States is 43.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Real property, Passive income, Financial services, with strongest over-indexing on Real property (2.73× the country average).

Demographically, the Income audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Income fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Real property.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Income profile in United States.

Audience size
18.9M
in United States
Gender
51.7%♀
48.3% male
Age
43.8
average years
Country rank
#1763
Topic in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Income fans

51.7% are female, 48.3% are male, average age 43.8.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Income audience in United States
MetricValue
Female51.7%
Male48.3%
Average age43.8
Estimated audience size18,944,457
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Income audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Income audience comes from United States.

Worldwide audience distribution share by country for Income
CountryShare
United States16.0%
Brazil7.3%
Japan6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Income audience in United States is strongest.

Fig. 05

Top regions by affinity

Income fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~900K1.52×
02Louisiana~300K1.41×
03Arkansas~200K1.40×
04Mississippi~200K1.29×
05Kentucky~300K1.23×
06South Carolina~300K1.20×
07Texas~2M1.19×
08Alabama~300K1.19×
09North Carolina~700K1.16×
10Florida~1.5M1.15×
11Oklahoma~200K1.14×
12Delaware~60K1.11×
13New Mexico~100K1.09×
14Indiana~400K1.08×
15Missouri~300K1.06×
16Tennessee~400K1.04×
17Kansas~200K1.04×
18West Virginia~90K1.04×
19Connecticut~200K1.03×
20Hawaii~80K1.03×
21Virginia~500K1.02×
22Arizona~400K1.02×
23Minnesota~300K1.02×
24Iowa~200K1.02×
25Ohio~600K1.00×
26Michigan~500K0.96×
27Nebraska~90K0.95×
28South Dakota~40K0.95×
29Nevada~200K0.94×
30Idaho~90K0.94×
31Maryland~300K0.93×
32North Dakota~40K0.93×
33California~2M0.92×
34Maine~60K0.92×
35Alaska~40K0.92×
36Wyoming~30K0.92×
37New York~900K0.89×
38Pennsylvania~600K0.89×
39Illinois~600K0.89×
40New Jersey~400K0.89×
41Rhode Island~50K0.89×
42Wisconsin~200K0.84×
43New Hampshire~60K0.84×
44Vermont~30K0.84×
45Washington~300K0.83×
46Utah~100K0.83×
47Colorado~200K0.82×
48Oregon~200K0.82×
49Massachusetts~300K0.80×
50Washington, District of Columbia~40K0.74×
Fig. 06

Affinity by region

Affinity by region — Income, United States
0.74×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Income audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Income audience
#·InterestCategoryAffinity×
01Passive incomeBusiness & Career3.95×
02Money managementBusiness & Career2.87×
03Real propertyHome & Garden2.73×
04Retirement planningBusiness & Career2.62×
05Affiliate marketingBusiness & Career2.58×
06Sustainable energyHome & Garden2.22×
07Home insuranceBusiness & Career2.04×
08Political scienceBusiness & Career2.02×
09Property finderHome & Garden1.99×
10InnovationBusiness & Career1.96×
11Life insuranceBusiness & Career1.96×
12RetirementBusiness & Career1.94×
13Renewable energyBusiness & Career1.92×
14Health insuranceBusiness & Career1.80×
15Credit (finance)Business & Career1.62×
16Financial servicesBusiness & Career1.60×
17UniversityBusiness & Career1.59×
18Mortgage loansBusiness & Career1.53×
19Mother's DayKids & Family1.53×
20GeneticsKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Income audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Income audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.72×
Quality AwarenessPREMIUM1.48×
Need for SecurityCONSERVATISM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Income audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.88×
Pet OwnershipJOY0.88×
Healthy LifestyleBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Income have in United States?

Income has an estimated audience of 18,944,457 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Income fans?

51.7% of Income fans are female, 48.3% are male, with an average age of 43.8 years.

03

Which brands do Income fans like most?

Income fans show strongest brand affinity for Real property (2.73×), Passive income (3.95×), and Financial services (1.6×) over the country average.

04

Where do Income fans live in United States?

Income fans in United States are most concentrated in Texas (reach ~2M), California (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Income fans also like?

Beyond Income itself, the audience over-indexes on Passive income (3.95×), Financial services (1.6×), Mortgage loans (1.53×), and University (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Income audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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