A data profile of the people who buy, follow and care about Income in France — modelled from more than twelve digital signal sources. Income has an estimated audience of 2,371,368 people in France.
Income has an estimated audience of 2,371,368 people in France. 51.0% are female, 49.0% are male, average age 45.6. Top brand affinities: Love & Sex, Passive income, Kitchen garden, Dentistry, Christmas Gift.
Top brand affinities include Love & Sex, Passive income, Kitchen garden, with strongest over-indexing on Love & Sex (318.29× the country average).
Demographically, the Income audience skews balanced with an average age of 45.6, and over-indexes on personality traits such as Career Orientation, Mindfulness.
The typical Income fan in France is balanced, around 45.6 years old, with strong Career Orientation tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Income profile in France.
51.0% are female, 49.0% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 45.6 |
| Estimated audience size | 2,371,368 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Income audience comes from France.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
The strongest cross-interests of the Income audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 318.29× | ||
| 02 | Passive income | Business & Career | 21.26× | ||
| 03 | Girl power | Politics & Society | 16.86× | ||
| 04 | Christmas Gift | Kids & Family | 14.65× | ||
| 05 | Job fair | Business & Career | 13.56× | ||
| 06 | Christmas tree | Kids & Family | 13.44× | ||
| 07 | Dentistry | Business & Career | 13.23× | ||
| 08 | Kitchen garden | Home & Garden | 11.94× | ||
| 09 | Breast Cancer awareness | Health | 11.66× | ||
| 10 | Doctor of Medicine | Business & Career | 9.61× | ||
| 11 | Accounting software | Business & Career | 7.75× | ||
| 12 | Volunteering | Politics & Society | 6.50× | ||
| 13 | Take-out | Food & Beverages | 5.77× | ||
| 14 | Property finder | Home & Garden | 5.67× | ||
| 15 | Google Drive | Technology & Electronics | 3.13× | ||
| 16 | Online newspaper | News | 2.95× | ||
| 17 | EBay | Shopping | 2.72× | ||
| 18 | Apartment | Business & Career | 2.63× | ||
| 19 | Personal finance | Business & Career | 1.98× | ||
| 20 | Google News | News | 1.98× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 4.38× | |
| Mindfulness | BALANCE | 3.16× | |
| Quality Awareness | PREMIUM | 2.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Pet Ownership | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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