A data profile of the people who buy, follow and care about Income in Spain — modelled from more than twelve digital signal sources. Income has an estimated audience of 2,151,866 people in Spain.
Income has an estimated audience of 2,151,866 people in Spain. 54.7% are female, 45.3% are male, average age 47.2. Top brand affinities: Part-time, Passive income, Volunteering, Real property, Savings bank.
Top brand affinities include Part-time, Passive income, Volunteering, with strongest over-indexing on Part-time (17.31× the country average).
Demographically, the Income audience skews balanced with an average age of 47.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Income fan in Spain is balanced, around 47.2 years old, with strong Risk Appetite tendencies and a notable affinity for Part-time.
The key figures that characterise the Income profile in Spain.
54.7% are female, 45.3% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 47.2 |
| Estimated audience size | 2,151,866 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Income audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
The strongest cross-interests of the Income audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Savings bank | Business & Career | 17.39× | ||
| 02 | Part-time | Business & Career | 17.31× | ||
| 03 | Passive income | Business & Career | 15.52× | ||
| 04 | Debit card | Business & Career | 7.37× | ||
| 05 | Asset management | Business & Career | 6.41× | ||
| 06 | Volunteering | Politics & Society | 5.27× | ||
| 07 | Real property | Home & Garden | 4.49× | ||
| 08 | Carrefour Market | Shopping | 3.74× | ||
| 09 | Bankinter | Business & Career | 3.16× | ||
| 10 | Wine tasting | Food & Beverages | 3.16× | ||
| 11 | Political science | Business & Career | 3.15× | ||
| 12 | Western Union | Business & Career | 3.05× | ||
| 13 | IBEX 35 | Business & Career | 3.04× | ||
| 14 | Innovation | Business & Career | 2.97× | ||
| 15 | Cultural heritage | Politics & Society | 2.90× | ||
| 16 | Caixabank | Business & Career | 2.59× | ||
| 17 | Banco Sabadell | Business & Career | 2.24× | ||
| 18 | Ryanair | Travel & Leisure | 1.96× | ||
| 19 | Loterías y Apuestas del Estado | Games | 1.84× | ||
| 20 | Mercadona | Shopping | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.98× | |
| Career Orientation | POWER | 1.97× | |
| Convenience Orientation | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Design Affinity | PREMIUM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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