Income Audience in Germany
Income has an estimated audience of 2,811,385 people in Germany. 49.5% are female, 50.5% are male, average age 42.8. Top brand affinities: CAC 40, Stradivarius, Christmas Gift, Preacher (comics), Škoda Kodiaq.
Top brand affinities include CAC 40, Stradivarius, Christmas Gift, with strongest over-indexing on CAC 40 (1.84× the country average). Demographically, the Income audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Income fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.8 |
| Estimated audience size | 2,811,385 |
Audience persona
The typical Income fan in Germany is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 1.84× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Christmas Gift | 1.52× | Kids & Family |
| Preacher (comics) | 6.07× | Literature |
| Škoda Kodiaq | 1.58× | Cars & Mobility |
| Molly Hatchet | 9.42× | Music & Radio |
| Cachorro | 2.52× | Pets & Animals |
| Euphonium | 7.47× | Music & Radio |
| Volvo V60 | 3.19× | Cars & Mobility |
| Corfu (regional unit) | 2.01× | Travel & Leisure |
| Home Delivery | 1.7× | Food & Beverages |
| Bank account | 1.77× | Business & Career |
| Business English | 1.54× | Business & Career |
| Durban University of Technology | 2.74× | Business & Career |
| Sixx | 1.51× | Movies & TV |
| Google Home | 2.75× | Technology & Electronics |
| Hauptschule | 3.68× | Kids & Family |
| Keeper (password manager) | 2.02× | Technology & Electronics |
| Zagreb | 1.72× | Travel & Leisure |
| Hà Tĩnh | 5.65× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Indulgence | JOY | 1.87 |
| Sustainability | BALANCE | 1.72 |
| Price Sensitivity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
See Income audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.