Income Audience in Germany
Income has an estimated audience of 2,811,385 people in Germany. 49.5% are female, 50.5% are male, average age 42.8. Top brand affinities: Tagesschau, Fachhochschule, Real property, IKEA, ICloud.
Top brand affinities include Tagesschau, Fachhochschule, Real property, with strongest over-indexing on Tagesschau (2.59× the country average). Demographically, the Income audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Design Affinity, Indulgence.
Category: Business & Career · Type: Topic
Demographics of Income fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 42.8 |
| Estimated audience size | 2,811,385 |
Audience persona
The typical Income fan in Germany is balanced, around 42.8 years old, with strong Design Affinity tendencies and a notable affinity for Tagesschau.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.59× | Movies & TV |
| Fachhochschule | 8.92× | Business & Career |
| Real property | 5.29× | Home & Garden |
| IKEA | 2.45× | Home & Garden |
| ICloud | 5.61× | Technology & Electronics |
| Dailymotion | 7.35× | Movies & TV |
| Casino | 5.74× | Games |
| Hygiene | 3.26× | Beauty & Wellness |
| Kurdistan | 9.27× | Travel & Leisure |
| Family | 1.89× | Kids & Family |
| Transfermarkt | 2.55× | Sports |
| Pets | 1.65× | Pets & Animals |
| Spiegel Online | 1.81× | News |
| Self care | 2.93× | Health |
| Airbnb | 1.97× | Travel & Leisure |
| Loyalty program | 6.83× | Shopping |
| Automobiles | 1.66× | Cars & Mobility |
| Personal finance | 1.66× | Business & Career |
| Vacations | 2.17× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.01 |
| Indulgence | JOY | 1.87 |
| Sustainability | BALANCE | 1.72 |
| Price Sensitivity | PREMIUM | 1.68 |
| DIY Mentality | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 7.3% |
| Japan | 6.8% |
See Income audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Income. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.