Retirement Audience in Germany
Retirement has an estimated audience of 775,151 people in Germany. 57.3% are female, 42.7% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Retirement age, Retirement planning, Social movement, Social change, Retirement community.
The average Retirement fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Retirement age, Retirement planning, Social movement, with strongest over-indexing on Retirement age (42.5× the country average). Demographically, the Retirement audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Retirement fans
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 41.5 |
| Estimated audience size | 775,151 |
Audience persona
The typical Retirement fan in Germany is more female, around 41.5 years old, with strong Family Orientation tendencies and a notable affinity for Retirement age.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 196,710 | 1.16× |
| Bayern | 140,987 | 1.13× |
| Baden-Württemberg | 117,658 | 1.11× |
| Hessen | 91,709 | 1.55× |
| Niedersachsen | 75,716 | 1.01× |
| Rheinland-Pfalz | 45,576 | 1.17× |
| Berlin | 36,601 | 1.06× |
| Sachsen | 31,196 | 0.82× |
| Schleswig-Holstein | 28,136 | 1.01× |
| Brandenburg | 20,014 | 0.83× |
| Hamburg | 18,815 | 1.07× |
| Thüringen | 15,986 | 0.81× |
| Sachsen-Anhalt | 14,413 | 0.72× |
| Mecklenburg-Vorpommern | 9,741 | 0.66× |
| Saarland | 7,914 | 0.83× |
| Bremen | 6,986 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Retirement age | 42.5× | Business & Career |
| Retirement planning | 20.48× | Business & Career |
| Social movement | 8.65× | Politics & Society |
| Social change | 8.56× | Politics & Society |
| Retirement community | 13.02× | Kids & Family |
| Income | 9.26× | Business & Career |
| Lars Klingbeil | 8.29× | Politics & Society |
| Kitchenware | 5.77× | Home & Garden |
| Gerontology | 26.79× | Health |
| Kitchen utensil | 7.01× | Home & Garden |
| Life expectancy | 28.07× | Health |
| Pensioner | 20.43× | Business & Career |
| Funding | 7.34× | Business & Career |
| Riester Rente | 13.41× | Business & Career |
| Heidi Reichinnek | 7.98× | Politics & Society |
| Anti-aging cream | 5.83× | Beauty & Wellness |
| Old age | 11.38× | Politics & Society |
| Individual | 5.48× | Politics & Society |
| Young Socialists in the SPD | 21.88× | Politics & Society |
| Galatasaray S.K. | 2.92× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.84 |
| Sustainability | BALANCE | 1.82 |
| Community Orientation | OPEN | 1.73 |
| Pet Ownership | JOY | 1.65 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Need for Security | CONSERVATISM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| United Kingdom | 4.9% |
| Australia | 3.6% |
See Retirement audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retirement have in Germany?
Retirement has an estimated audience of 775,151 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retirement fans?
57.3% of Retirement fans are female, 42.7% are male, with an average age of 41.5 years.
Which brands do Retirement fans like most?
Retirement fans show strongest brand affinity for Retirement age (42.5×), Retirement planning (20.48×), and Social movement (8.65×) over the country average.
Where do Retirement fans live in Germany?
Retirement fans in Germany are most concentrated in Nordrhein-Westfalen (reach 196,710), Bayern (reach 140,987), and Baden-Württemberg (reach 117,658). These three regions account for the largest share of the active audience.
What other brands do Retirement fans also like?
Beyond Retirement itself, the audience over-indexes on Retirement planning (20.48×), Social movement (8.65×), Social change (8.56×), and Retirement community (13.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retirement. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.