Lars Klingbeil Audience in Germany
Lars Klingbeil has an estimated audience of 3,030,636 people in Germany. 51.5% are female, 48.5% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Love Actually, Satire, Payback, Western Union, Renewable energy.
The average Lars Klingbeil fan in Germany is 41.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Love Actually, Satire, Payback, with strongest over-indexing on Love Actually (8.29× the country average). Demographically, the Lars Klingbeil audience skews balanced with an average age of 41.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Lars Klingbeil fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 41.0 |
| Estimated audience size | 3,030,636 |
Audience persona
The typical Lars Klingbeil fan in Germany is balanced, around 41.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Love Actually.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 719,357 | 1.09× |
| Bayern | 425,824 | 0.88× |
| Baden-Württemberg | 380,713 | 0.92× |
| Niedersachsen | 363,819 | 1.24× |
| Hessen | 208,168 | 0.9× |
| Rheinland-Pfalz | 154,658 | 1.02× |
| Sachsen | 151,889 | 1.02× |
| Berlin | 149,860 | 1.11× |
| Schleswig-Holstein | 115,294 | 1.06× |
| Brandenburg | 101,429 | 1.08× |
| Sachsen-Anhalt | 75,777 | 0.97× |
| Thüringen | 72,997 | 0.95× |
| Hamburg | 71,748 | 1.05× |
| Mecklenburg-Vorpommern | 55,140 | 0.95× |
| Saarland | 32,377 | 0.87× |
| Bremen | 23,282 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Love Actually | 8.29× | Movies & TV |
| Satire | 4.89× | Literature |
| Payback | 4.69× | Shopping |
| Western Union | 4.31× | Business & Career |
| Renewable energy | 3.03× | Business & Career |
| Sustainable energy | 3.01× | Home & Garden |
| Tagesschau | 1.8× | Movies & TV |
| Spiegel Online | 1.99× | News |
| Jotex | 20.23× | Shopping |
| Pets | 1.68× | Pets & Animals |
| Automobiles | 1.64× | Cars & Mobility |
| Vacations | 2.16× | Travel & Leisure |
| Family | 1.52× | Kids & Family |
| German television comedy | 4.26× | Movies & TV |
| Hygiene | 2.45× | Beauty & Wellness |
| Vacation rental | 3.17× | Travel & Leisure |
| Real property | 3.34× | Home & Garden |
| Westdeutscher Rundfunk | 2.68× | Movies & TV |
| Retirement | 7.73× | Business & Career |
| BMW i8 | 10.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.16 |
| Sustainability | BALANCE | 1.91 |
| Need for Security | CONSERVATISM | 1.63 |
| Early Adopter Mentality | POWER | 1.43 |
| DIY Mentality | THRILL | 1.39 |
| Indulgence | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.8% |
| Switzerland | 1.7% |
| Austria | 1.6% |
See Lars Klingbeil audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Bärbel Bas (2,588,945)
Frequently asked questions
How many fans does Lars Klingbeil have in Germany?
Lars Klingbeil has an estimated audience of 3,030,636 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lars Klingbeil fans?
51.5% of Lars Klingbeil fans are female, 48.5% are male, with an average age of 41.0 years.
Which brands do Lars Klingbeil fans like most?
Lars Klingbeil fans show strongest brand affinity for Love Actually (8.29×), Satire (4.89×), and Payback (4.69×) over the country average.
Where do Lars Klingbeil fans live in Germany?
Lars Klingbeil fans in Germany are most concentrated in Nordrhein-Westfalen (reach 719,357), Bayern (reach 425,824), and Baden-Württemberg (reach 380,713). These three regions account for the largest share of the active audience.
What other brands do Lars Klingbeil fans also like?
Beyond Lars Klingbeil itself, the audience over-indexes on Satire (4.89×), Payback (4.69×), Western Union (4.31×), and Renewable energy (3.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lars Klingbeil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.