Rascasse Audience Intelligence

Riester Rente Audience in Germany

A data profile of the people who buy, follow and care about Riester Rente in Germany — modelled from more than twelve digital signal sources. Riester Rente has an estimated audience of 991,663 people in Germany.

#3177among Topic in Germany#582in Business & Career

The average Riester Rente fan in Germany is 44.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Consumer protection, Médecins Sans Frontières, Commerzbank, with strongest over-indexing on Consumer protection (33.98× the country average).

Demographically, the Riester Rente audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Riester Rente fan in Germany is balanced, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Consumer protection.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Riester Rente profile in Germany.

Audience size
992K
in Germany
Gender
53.8%♀
46.2% male
Age
44.7
average years
Country rank
#6584
Topic in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Riester Rente fans

53.8% are female, 46.2% are male, average age 44.7.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Riester Rente audience in Germany
MetricValue
Female53.8%
Male46.2%
Average age44.7
Estimated audience size991,663
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Riester Rente audience in Germany
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4925%
50+35%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Riester Rente audience comes from Germany.

Worldwide audience distribution share by country for Riester Rente
CountryShare
Germany96.5%
Austria0.6%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Riester Rente audience in Germany is strongest.

Fig. 05

Top regions by affinity

Riester Rente fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.20×
02Bayern~200K1.15×
03Sachsen~50K1.15×
04Niedersachsen~100K1.13×
05Nordrhein-Westfalen~200K1.07×
06Thüringen~20K1.07×
07Hessen~70K1.05×
08Brandenburg~30K1.05×
09Sachsen-Anhalt~20K1.05×
10Schleswig-Holstein~30K0.98×
11Rheinland-Pfalz~40K0.97×
12Hamburg~20K0.97×
13Berlin~40K0.94×
14Saarland~10K0.87×
15Bremen~6K0.78×
16Mecklenburg-Vorpommern~10K0.75×
Fig. 06

Affinity by region

Affinity by region — Riester Rente, Germany
0.75×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Riester Rente audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Riester Rente audience
#·InterestCategoryAffinity×
01Consumer protectionPolitics & Society33.98×
02Médecins Sans FrontièresPolitics & Society32.42×
03Telekom Baskets BonnSports20.40×
04Retirement planningBusiness & Career13.53×
05RetirementBusiness & Career13.41×
06Hedge fundBusiness & Career11.29×
07BlackRockBusiness & Career10.15×
08Retirement communityKids & Family10.12×
09BarclaysBusiness & Career9.97×
10Maria CallasMusic & Radio9.37×
11MadonnaMusic & Radio5.58×
12PostbankBusiness & Career5.51×
13Robert RedfordMovies & TV5.15×
14Deutsche BankBusiness & Career5.13×
15CommerzbankBusiness & Career4.71×
16Junge FreiheitNews4.20×
17FocusNews3.64×
18HugendubelShopping3.09×
19TagesschauMovies & TV2.45×
20NatureHome & Garden2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Riester Rente audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Riester Rente audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.37×
Career OrientationPOWER2.19×
Quality AwarenessPREMIUM1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Riester Rente audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.74×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Riester Rente have in Germany?

Riester Rente has an estimated audience of 991,663 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Riester Rente fans?

53.8% of Riester Rente fans are female, 46.2% are male, with an average age of 44.7 years.

03

Which brands do Riester Rente fans like most?

Riester Rente fans show strongest brand affinity for Consumer protection (33.98×), Médecins Sans Frontières (32.42×), and Commerzbank (4.71×) over the country average.

04

Where do Riester Rente fans live in Germany?

Riester Rente fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Riester Rente fans also like?

Beyond Riester Rente itself, the audience over-indexes on Médecins Sans Frontières (32.42×), Commerzbank (4.71×), Postbank (5.51×), and Deutsche Bank (5.13×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Riester Rente audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Riester Rente. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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