Riester Rente Audience in Germany
Riester Rente has an estimated audience of 859,543 people in Germany. 54.8% are female, 45.2% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Consumer protection, Médecins Sans Frontières, Commerzbank, José Carreras, Postbank.
The average Riester Rente fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Consumer protection, Médecins Sans Frontières, Commerzbank, with strongest over-indexing on Consumer protection (26.97× the country average). Demographically, the Riester Rente audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Riester Rente fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 43.8 |
| Estimated audience size | 859,543 |
Audience persona
The typical Riester Rente fan in Germany is balanced, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Consumer protection.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,722 | 1.14× |
| Bayern | 163,353 | 1.18× |
| Baden-Württemberg | 153,483 | 1.31× |
| Niedersachsen | 97,716 | 1.17× |
| Hessen | 73,988 | 1.13× |
| Sachsen | 46,045 | 1.09× |
| Rheinland-Pfalz | 42,686 | 0.99× |
| Berlin | 37,182 | 0.97× |
| Schleswig-Holstein | 31,283 | 1.01× |
| Brandenburg | 25,369 | 0.95× |
| Sachsen-Anhalt | 21,444 | 0.96× |
| Thüringen | 21,262 | 0.97× |
| Hamburg | 20,050 | 1.03× |
| Saarland | 8,754 | 0.83× |
| Mecklenburg-Vorpommern | 7,821 | 0.48× |
| Bremen | 5,768 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Consumer protection | 26.97× | Politics & Society |
| Médecins Sans Frontières | 42.49× | Politics & Society |
| Commerzbank | 4.32× | Business & Career |
| José Carreras | 20× | Music & Radio |
| Postbank | 4.21× | Business & Career |
| Western Union | 5.57× | Business & Career |
| Employment website | 4.37× | Business & Career |
| Barclays | 11.64× | Business & Career |
| Deutsche Bank | 4.62× | Business & Career |
| Retirement | 13.27× | Business & Career |
| Retirement community | 8.78× | Kids & Family |
| Real property | 5.09× | Home & Garden |
| Batman | 2.89× | Movies & TV |
| Philanthropy | 6.69× | Arts & Culture |
| Stock market | 5.6× | Business & Career |
| Focus | 3.63× | News |
| Madonna | 6.47× | Music & Radio |
| Pets | 1.77× | Pets & Animals |
| Alpine skiing | 3.2× | Sports |
| Biotechnology | 8.28× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.21 |
| LGBTQ+ Identity | OPEN | 2.17 |
| Career Orientation | POWER | 2.17 |
| Sustainability | BALANCE | 1.69 |
| Sports Activity | POWER | 1.62 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.1% |
| Austria | 0.6% |
| China | 0.5% |
See Riester Rente audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Riester Rente have in Germany?
Riester Rente has an estimated audience of 859,543 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Riester Rente fans?
54.8% of Riester Rente fans are female, 45.2% are male, with an average age of 43.8 years.
Which brands do Riester Rente fans like most?
Riester Rente fans show strongest brand affinity for Consumer protection (26.97×), Médecins Sans Frontières (42.49×), and Commerzbank (4.32×) over the country average.
Where do Riester Rente fans live in Germany?
Riester Rente fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,722), Bayern (reach 163,353), and Baden-Württemberg (reach 153,483). These three regions account for the largest share of the active audience.
What other brands do Riester Rente fans also like?
Beyond Riester Rente itself, the audience over-indexes on Médecins Sans Frontières (42.49×), Commerzbank (4.32×), José Carreras (20×), and Postbank (4.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Riester Rente. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.