Rascasse Audience Intelligence

Retirement community Audience in Germany

A data profile of the people who buy, follow and care about Retirement community in Germany — modelled from more than twelve digital signal sources. Retirement community has an estimated audience of 1,548,107 people in Germany.

#105among Touchpoint in Germany#124in Kids & Family

The average Retirement community fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Retirement planning, Medical laboratory, Acorn Stairlifts, with strongest over-indexing on Retirement planning (26.22× the country average).

Demographically, the Retirement community audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Retirement community fan in Germany is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Retirement planning.

Category: Kids & Family · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement community profile in Germany.

Audience size
1.5M
in Germany
Gender
68.1%♀
31.9% male
Age
46.3
average years
Country rank
#4332
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement community fans

68.1% are female, 31.9% are male, average age 46.3.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Retirement community audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age46.3
Estimated audience size1,548,107
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Retirement community audience in Germany
Age bracketShare%
16-199%
20-2911%
30-3916%
40-4925%
50+39%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Retirement community audience comes from Germany.

Worldwide audience distribution share by country for Retirement community
CountryShare
United States41.3%
United Kingdom8.2%
Australia6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement community audience in Germany is strongest.

Fig. 05

Top regions by affinity

Retirement community fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.68×
02Nordrhein-Westfalen~600K1.63×
03Hessen~200K1.58×
04Rheinland-Pfalz~100K1.35×
05Berlin~90K1.23×
06Niedersachsen~200K1.05×
07Bayern~200K1.00×
08Brandenburg~50K0.96×
09Sachsen-Anhalt~40K0.94×
10Bremen~10K0.94×
11Saarland~20K0.92×
12Hamburg~30K0.84×
13Sachsen~60K0.82×
14Thüringen~30K0.82×
15Mecklenburg-Vorpommern~20K0.79×
16Schleswig-Holstein~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Retirement community, Germany
0.78×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement community audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement community audience
#·InterestCategoryAffinity×
01Acorn StairliftsHome & Garden60.34×
02Residential careHealth46.43×
03Medical laboratoryHealth40.58×
04Nursing processKids & Family38.49×
05GeriatricsHealth26.92×
06Retirement planningBusiness & Career26.22×
07Cancer researchHealth24.59×
08Nursing home careKids & Family15.06×
09Retirement homeHome & Garden14.48×
10Restaurant managementBusiness & Career13.26×
11HospiceHealth12.88×
12Licensed practical nurseKids & Family12.34×
13Nurse practitionerKids & Family11.90×
14Home careHealth11.45×
15CaregiverHealth11.20×
16Riester RenteBusiness & Career10.12×
17RetirementBusiness & Career10.12×
18Elderly careHealth9.46×
19NursingBusiness & Career3.44×
20SunExpressTravel & Leisure3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement community audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement community audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.85×
IndividualismJOY1.47×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement community audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.92×
Social Media UsageJOY0.93×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement community have in Germany?

Retirement community has an estimated audience of 1,548,107 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Retirement community fans?

68.1% of Retirement community fans are female, 31.9% are male, with an average age of 46.3 years.

03

Which brands do Retirement community fans like most?

Retirement community fans show strongest brand affinity for Retirement planning (26.22×), Medical laboratory (40.58×), and Acorn Stairlifts (60.34×) over the country average.

04

Where do Retirement community fans live in Germany?

Retirement community fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~400K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Retirement community fans also like?

Beyond Retirement community itself, the audience over-indexes on Medical laboratory (40.58×), Acorn Stairlifts (60.34×), Nursing process (38.49×), and Residential care (46.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Retirement community audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Retirement community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →