Retirement community Audience in Germany
Retirement community has an estimated audience of 1,548,107 people in Germany. 68.1% are female, 31.9% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Retirement planning, Medical laboratory, Nursing process, Residential care, Caregiver.
The average Retirement community fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Retirement planning, Medical laboratory, Nursing process, with strongest over-indexing on Retirement planning (26.22× the country average). Demographically, the Retirement community audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Retirement community fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 46.3 |
| Estimated audience size | 1,548,107 |
Audience persona
The typical Retirement community fan in Germany is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Retirement planning.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 556,272 | 1.64× |
| Baden-Württemberg | 368,496 | 1.74× |
| Bayern | 275,659 | 1.11× |
| Hessen | 202,449 | 1.72× |
| Niedersachsen | 141,714 | 0.94× |
| Rheinland-Pfalz | 117,778 | 1.52× |
| Sachsen | 64,494 | 0.85× |
| Berlin | 52,908 | 0.76× |
| Brandenburg | 47,214 | 0.98× |
| Schleswig-Holstein | 39,131 | 0.7× |
| Hamburg | 30,709 | 0.88× |
| Sachsen-Anhalt | 27,239 | 0.68× |
| Thüringen | 25,133 | 0.64× |
| Saarland | 15,155 | 0.8× |
| Mecklenburg-Vorpommern | 13,690 | 0.46× |
| Bremen | 7,588 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Retirement planning | 26.22× | Business & Career |
| Medical laboratory | 40.58× | Health |
| Nursing process | 38.49× | Kids & Family |
| Residential care | 46.43× | Health |
| Caregiver | 11.2× | Health |
| Licensed practical nurse | 12.34× | Kids & Family |
| Nurse practitioner | 11.9× | Kids & Family |
| Retirement home | 14.48× | Home & Garden |
| Geriatrics | 26.92× | Health |
| Nursing home care | 15.06× | Kids & Family |
| Restaurant management | 13.26× | Business & Career |
| Elderly care | 9.46× | Health |
| Home care | 11.45× | Health |
| Sunexpress | 4.15× | Travel & Leisure |
| Riester Rente | 10.12× | Business & Career |
| Retirement | 10.12× | Business & Career |
| Cancer research | 24.59× | Health |
| Nursing | 3.44× | Business & Career |
| Hospice | 12.88× | Health |
| Nursing management | 6.95× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.34 |
| Pet Ownership | JOY | 1.84 |
| LGBTQ+ Identity | OPEN | 1.71 |
| Sports Activity | POWER | 1.69 |
| Sustainability | BALANCE | 1.63 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.3% |
| United Kingdom | 8.2% |
| Australia | 6.6% |
See Retirement community audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Retirement community have in Germany?
Retirement community has an estimated audience of 1,548,107 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Retirement community fans?
68.1% of Retirement community fans are female, 31.9% are male, with an average age of 46.3 years.
Which brands do Retirement community fans like most?
Retirement community fans show strongest brand affinity for Retirement planning (26.22×), Medical laboratory (40.58×), and Nursing process (38.49×) over the country average.
Where do Retirement community fans live in Germany?
Retirement community fans in Germany are most concentrated in Nordrhein-Westfalen (reach 556,272), Baden-Württemberg (reach 368,496), and Bayern (reach 275,659). These three regions account for the largest share of the active audience.
What other brands do Retirement community fans also like?
Beyond Retirement community itself, the audience over-indexes on Medical laboratory (40.58×), Nursing process (38.49×), Residential care (46.43×), and Caregiver (11.2×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retirement community. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.