Nursing home care Audience in Germany
Nursing home care has an estimated audience of 645,014 people in Germany. 73.9% are female, 26.1% are male, average age 41.1. Top regions: Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities: Western Union, Real property, Elderly care, Retirement community, Focus.
The average Nursing home care fan in Germany is 41.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Rheinland-Pfalz. Top brand affinities include Western Union, Real property, Elderly care, with strongest over-indexing on Western Union (12.13× the country average). Demographically, the Nursing home care audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Kids & Family · Type: Touchpoint
Demographics of Nursing home care fans
| Metric | Value |
|---|---|
| Female | 73.9% |
| Male | 26.1% |
| Average age | 41.1 |
| Estimated audience size | 645,014 |
Audience persona
The typical Nursing home care fan in Germany is more female, around 41.1 years old, with strong Family Orientation tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 43,181 | 0.42× |
| Nordrhein-Westfalen | 38,895 | 0.28× |
| Rheinland-Pfalz | 38,287 | 1.18× |
| Baden-Württemberg | 36,370 | 0.41× |
| Sachsen | 35,137 | 1.11× |
| Niedersachsen | 34,532 | 0.55× |
| Schleswig-Holstein | 33,816 | 1.46× |
| Mecklenburg-Vorpommern | 32,997 | 2.68× |
| Hessen | 30,813 | 0.63× |
| Berlin | 23,105 | 0.8× |
| Hamburg | 21,578 | 1.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.13× | Business & Career |
| Real property | 7.04× | Home & Garden |
| Elderly care | 11.68× | Health |
| Retirement community | 9.15× | Kids & Family |
| Focus | 4.11× | News |
| Pets | 1.82× | Pets & Animals |
| Image scanner | 10.5× | Technology & Electronics |
| Sahra Wagenknecht | 5.31× | Politics & Society |
| Netto Marken-Discount | 1.86× | Shopping |
| Automobiles | 1.69× | Cars & Mobility |
| Cat food | 2.79× | Pets & Animals |
| Obi (store) | 1.68× | Shopping |
| Westdeutscher Rundfunk | 2.85× | Movies & TV |
| Health care | 2.42× | Business & Career |
| Retirement home | 7.97× | Home & Garden |
| Anna-Maria Zimmermann | 5.35× | Music & Radio |
| Indeed.com | 2.27× | Business & Career |
| Part-time | 3.22× | Business & Career |
| Florian Silbereisen | 2.54× | Music & Radio |
| Schlager music | 2.14× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.23 |
| Pet Ownership | JOY | 1.79 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Need for Security | CONSERVATISM | 1.39 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Mindfulness | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 15.6% |
| Japan | 7.1% |
See Nursing home care audiences in other countries
More Kids & Family audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Nursing home care have in Germany?
Nursing home care has an estimated audience of 645,014 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Nursing home care fans?
73.9% of Nursing home care fans are female, 26.1% are male, with an average age of 41.1 years.
Which brands do Nursing home care fans like most?
Nursing home care fans show strongest brand affinity for Western Union (12.13×), Real property (7.04×), and Elderly care (11.68×) over the country average.
Where do Nursing home care fans live in Germany?
Nursing home care fans in Germany are most concentrated in Bayern (reach 43,181), Nordrhein-Westfalen (reach 38,895), and Rheinland-Pfalz (reach 38,287). These three regions account for the largest share of the active audience.
What other brands do Nursing home care fans also like?
Beyond Nursing home care itself, the audience over-indexes on Real property (7.04×), Elderly care (11.68×), Retirement community (9.15×), and Focus (4.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nursing home care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.