Nursing home care Audience in United States

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Nursing home care has an estimated audience of 5,723,102 people in United States. 73.7% are female, 26.3% are male, average age 44.5. Top regions: California, New York, Texas. Top brand affinities: Pillow, Layne Staley, Brunello Cucinelli, WKRN-TV, Leverage (TV series).

The average Nursing home care fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Pillow, Layne Staley, Brunello Cucinelli, with strongest over-indexing on Pillow (1.59× the country average). Demographically, the Nursing home care audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Nursing home care fans

Demographic split for Nursing home care audience in United States
MetricValue
Female73.7%
Male26.3%
Average age44.5
Estimated audience size5,723,102

Audience persona

The typical Nursing home care fan in United States is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Nursing home care in United States
RegionReachAffinity
California547,7460.87×
New York486,3871.52×
Texas430,5080.87×
Florida347,7230.9×
Ohio234,7661.33×
Pennsylvania207,6901.08×
Missouri181,9031.97×
Illinois176,7450.93×
Georgia171,1070.97×
Michigan167,8451.12×
New Jersey154,5001.06×
North Carolina150,0050.87×
Maryland145,1941.48×
Virginia144,9551.04×
Minnesota121,7861.49×
Massachusetts116,7991.04×
Tennessee115,5451.01×
Arizona102,7760.88×
Arkansas99,3182.11×
Indiana92,1840.88×
Washington88,4760.77×
Colorado85,5000.95×
Alabama72,5210.91×
Wisconsin68,6820.8×
Oklahoma68,2531.07×
Connecticut64,3051.12×
Kentucky58,1290.81×
Iowa54,6821.16×
Kansas50,6881.12×
Oregon46,2980.71×
South Carolina46,1240.54×
Nevada45,8990.83×
Louisiana41,6410.56×
Nebraska37,2331.3×
Mississippi27,1940.58×
Hawaii24,2050.98×
New Mexico23,0240.8×
West Virginia21,2020.8×
Rhode Island20,8391.14×
Utah19,5840.38×
Washington, District of Columbia18,6071.08×
Alaska14,9351.22×
South Dakota13,9221.05×
Idaho13,8210.48×
New Hampshire13,3590.59×
Montana13,0200.82×
Maine12,8920.63×
North Dakota12,5131.06×
Wyoming12,1071.43×
Vermont11,7121.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nursing home care audience
BrandAffinityCategory
Pillow1.59×Home & Garden
Layne Staley2.64×Music & Radio
Brunello Cucinelli2.6×Fashion & Accessoires
WKRN-TV2.14×Movies & TV
Leverage (TV series)2×Movies & TV
19 Kids and Counting1.6×Movies & TV
Overboard (film)2.23×Movies & TV
Hebe1.8×Home & Garden
Fast Five1.99×Movies & TV
Al Ahly SC2.03×Sports
Lebanese cuisine1.8×Food & Beverages
Vacaville, California2.65×Travel & Leisure
Solo climbing1.52×Sports
Hattiesburg, Mississippi2.21×Travel & Leisure
Elina Svitolina1.95×Sports
Software widget3.11×Technology & Electronics
International University of Business Agriculture and Technology2.06×Business & Career
Nantes1.84×Travel & Leisure
Israeli cuisine1.67×Food & Beverages
Parma2.23×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nursing home care audience
TraitClusterScore
Family OrientationCONSERVATISM3.41
Quality AwarenessPREMIUM1.54
Career OrientationPOWER1.52
Community OrientationOPEN1.46
Need for SecurityCONSERVATISM1.44
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Nursing home care
CountryShare
United States30.5%
United Kingdom15.6%
Japan7.1%

See Nursing home care audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Nursing home care have in United States?

Nursing home care has an estimated audience of 5,723,102 people in United States, concentrated in California and New York.

What is the gender split and age of Nursing home care fans?

73.7% of Nursing home care fans are female, 26.3% are male, with an average age of 44.5 years.

Which brands do Nursing home care fans like most?

Nursing home care fans show strongest brand affinity for Pillow (1.59×), Layne Staley (2.64×), and Brunello Cucinelli (2.6×) over the country average.

Where do Nursing home care fans live in United States?

Nursing home care fans in United States are most concentrated in California (reach 547,746), New York (reach 486,387), and Texas (reach 430,508). These three regions account for the largest share of the active audience.

What other brands do Nursing home care fans also like?

Beyond Nursing home care itself, the audience over-indexes on Layne Staley (2.64×), Brunello Cucinelli (2.6×), WKRN-TV (2.14×), and Leverage (TV series) (2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nursing home care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.