Nursing home care Audience in United States
A data profile of the people who buy, follow and care about Nursing home care in United States — modelled from more than twelve digital signal sources. Nursing home care has an estimated audience of 5,723,102 people in United States.
The average Nursing home care fan in United States is 44.5 years old, more female, and lives primarily in California.
The audience is concentrated in California, Pennsylvania, New York.
Top brand affinities include Elderly care, Pharmacy, Health insurance, with strongest over-indexing on Elderly care (14.89× the country average).
Demographically, the Nursing home care audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Nursing home care fan in United States is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Elderly care.
At a glance
The key figures that characterise the Nursing home care profile in United States.
Search interest · 12-month trend
Demographics of Nursing home care fans
73.7% are female, 26.3% are male, average age 44.5.
Gender split
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 44.5 |
| Estimated audience size | 5,723,102 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 20% | |
| 50+ | 39% |
Worldwide distribution
of the worldwide Nursing home care audience comes from United States.
| Country | Share |
|---|---|
| United States | 30.5% |
| United Kingdom | 15.6% |
| Japan | 7.1% |
Geography
Where the Nursing home care audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~40K | 3.07× | |
| 02 | Connecticut | ~100K | 2.22× | |
| 03 | Pennsylvania | ~400K | 2.06× | |
| 04 | Michigan | ~300K | 1.76× | |
| 05 | Missouri | ~200K | 1.71× | |
| 06 | Nevada | ~90K | 1.64× | |
| 07 | Maryland | ~100K | 1.49× | |
| 08 | Virginia | ~200K | 1.35× | |
| 09 | Arkansas | ~60K | 1.34× | |
| 10 | Minnesota | ~100K | 1.30× | |
| 11 | Ohio | ~200K | 1.26× | |
| 12 | Illinois | ~200K | 1.24× | |
| 13 | Wisconsin | ~100K | 1.24× | |
| 14 | North Carolina | ~200K | 1.20× | |
| 15 | New York | ~400K | 1.17× | |
| 16 | South Carolina | ~90K | 1.02× | |
| 17 | Rhode Island | ~20K | 1.01× | |
| 18 | South Dakota | ~10K | 1.01× | |
| 19 | North Dakota | ~10K | 1.01× | |
| 20 | Vermont | ~10K | 1.01× | |
| 21 | Nebraska | ~30K | 1.00× | |
| 22 | Iowa | ~50K | 0.98× | |
| 23 | Washington, District of Columbia | ~20K | 0.95× | |
| 24 | Kansas | ~40K | 0.94× | |
| 25 | Hawaii | ~20K | 0.94× | |
| 26 | Montana | ~10K | 0.94× | |
| 27 | Oklahoma | ~60K | 0.93× | |
| 28 | West Virginia | ~20K | 0.92× | |
| 29 | Delaware | ~10K | 0.92× | |
| 30 | New Mexico | ~30K | 0.90× | |
| 31 | New Hampshire | ~20K | 0.90× | |
| 32 | Maine | ~20K | 0.90× | |
| 33 | Georgia | ~200K | 0.89× | |
| 34 | California | ~600K | 0.88× | |
| 35 | Florida | ~300K | 0.88× | |
| 36 | Idaho | ~30K | 0.88× | |
| 37 | New Jersey | ~100K | 0.87× | |
| 38 | Massachusetts | ~100K | 0.87× | |
| 39 | Tennessee | ~100K | 0.86× | |
| 40 | Alabama | ~70K | 0.86× | |
| 41 | Mississippi | ~40K | 0.86× | |
| 42 | Kentucky | ~60K | 0.83× | |
| 43 | Colorado | ~70K | 0.82× | |
| 44 | Arizona | ~90K | 0.81× | |
| 45 | Indiana | ~80K | 0.81× | |
| 46 | Utah | ~40K | 0.80× | |
| 47 | Louisiana | ~60K | 0.79× | |
| 48 | Oregon | ~50K | 0.79× | |
| 49 | Washington | ~80K | 0.74× | |
| 50 | Texas | ~300K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nursing home care audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elderly care | Health | 14.89× | ||
| 02 | Retirement planning | Business & Career | 4.93× | ||
| 03 | Retirement community | Kids & Family | 4.53× | ||
| 04 | Health insurance | Business & Career | 3.74× | ||
| 05 | Sustainable energy | Home & Garden | 3.47× | ||
| 06 | Home insurance | Business & Career | 3.43× | ||
| 07 | Life insurance | Business & Career | 3.39× | ||
| 08 | Charitable organization | Politics & Society | 3.22× | ||
| 09 | Retirement | Business & Career | 3.21× | ||
| 10 | Pharmacy | Business & Career | 3.20× | ||
| 11 | FedEx | Business & Career | 2.53× | ||
| 12 | Discount stores | Shopping | 2.45× | ||
| 13 | Nostalgia | Home & Garden | 2.37× | ||
| 14 | Nonprofit organization | Politics & Society | 2.31× | ||
| 15 | Genetics | Kids & Family | 2.28× | ||
| 16 | Health care | Business & Career | 2.00× | ||
| 17 | Mortgage loans | Business & Career | 1.99× | ||
| 18 | Internet & Social Media | 1.88× | |||
| 19 | McDonald's | Food & Beverages | 1.83× | ||
| 20 | Internet & Social Media | 1.70× |
Personality of the Nursing home care audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 4.60× | |
| Community Orientation | OPEN | 2.34× | |
| Career Orientation | POWER | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.59× | |
| Extroversion | THRILL | 0.63× | |
| Early Adopter Mentality | POWER | 0.64× |
Frequently asked questions
How many fans does Nursing home care have in United States?
Nursing home care has an estimated audience of 5,723,102 people in United States, concentrated in California and Pennsylvania.
What is the gender split and age of Nursing home care fans?
73.7% of Nursing home care fans are female, 26.3% are male, with an average age of 44.5 years.
Which brands do Nursing home care fans like most?
Nursing home care fans show strongest brand affinity for Elderly care (14.89×), Pharmacy (3.2×), and Health insurance (3.74×) over the country average.
Where do Nursing home care fans live in United States?
Nursing home care fans in United States are most concentrated in California (reach ~600K), Pennsylvania (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.
What other brands do Nursing home care fans also like?
Beyond Nursing home care itself, the audience over-indexes on Pharmacy (3.2×), Health insurance (3.74×), Charitable organization (3.22×), and Health care (2×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Nursing home care audiences in other countries
- Nursing home care — Germany
- Nursing home care — United Kingdom
- Nursing home care — France
- Nursing home care — Italy
- Nursing home care — Spain
- Nursing home care — Brazil
- Nursing home care — Japan
- Nursing home care — South Korea
- Nursing home care — India
- Nursing home care — Canada
- Nursing home care — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Nursing home care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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