Rascasse Audience Intelligence

Retirement home Audience in Germany

A data profile of the people who buy, follow and care about Retirement home in Germany — modelled from more than twelve digital signal sources. Retirement home has an estimated audience of 793,464 people in Germany.

#3617among Topic in Germany#500in Home & Garden

The average Retirement home fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Retirement community, Caregiver, Nursing, with strongest over-indexing on Retirement community (14.88× the country average).

Demographically, the Retirement home audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Retirement home fan in Germany is more female, around 42.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Retirement community.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement home profile in Germany.

Audience size
793K
in Germany
Gender
73.4%♀
26.6% male
Age
42.4
average years
Country rank
#7962
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement home fans

73.4% are female, 26.6% are male, average age 42.4.

Fig. 02

Gender split

73.4%
Female
26.6%
Male
Demographic split for Retirement home audience in Germany
MetricValue
Female73.4%
Male26.6%
Average age42.4
Estimated audience size793,464
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Retirement home audience in Germany
Age bracketShare%
16-1916%
20-2913%
30-3918%
40-4925%
50+27%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Retirement home audience comes from Germany.

Worldwide audience distribution share by country for Retirement home
CountryShare
United States32.1%
Japan6.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement home audience in Germany is strongest.

Fig. 05

Top regions by affinity

Retirement home fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.46×
02Nordrhein-Westfalen~200K1.38×
03Niedersachsen~100K1.29×
04Bremen~8K1.23×
05Bayern~200K1.21×
06Saarland~10K1.19×
07Rheinland-Pfalz~50K1.17×
08Schleswig-Holstein~30K1.10×
09Hamburg~20K1.05×
10Hessen~60K0.93×
11Sachsen~30K0.83×
12Sachsen-Anhalt~20K0.74×
13Mecklenburg-Vorpommern~10K0.69×
14Thüringen~10K0.67×
15Brandenburg~20K0.65×
16Berlin~20K0.62×
Fig. 06

Affinity by region

Affinity by region — Retirement home, Germany
0.62×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement home audience
#·InterestCategoryAffinity×
01Retirement communityKids & Family14.88×
02Nursing home careKids & Family12.81×
03CaregiverHealth12.19×
04Home careHealth9.06×
05Nursing theoryKids & Family8.52×
06Nurse educationKids & Family8.42×
07Old agePolitics & Society8.40×
08Elderly careHealth7.82×
09Nursing managementKids & Family6.59×
10Health insuranceBusiness & Career5.91×
11Health care providerHealth5.38×
12Preventive healthcareHealth4.55×
13DoctolibHealth4.31×
14NursingBusiness & Career4.25×
15Maltese (dog)Pets & Animals4.05×
16CountryTravel & Leisure4.00×
17Techniker KrankenkasseBusiness & Career3.62×
18BarmerBusiness & Career3.62×
19Huk24Business & Career2.82×
20Health careBusiness & Career2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement home audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE3.17×
Family OrientationCONSERVATISM2.54×
Pet OwnershipJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement home audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.84×
Urban LifestyleOPEN0.89×
Design AffinityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement home have in Germany?

Retirement home has an estimated audience of 793,464 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Retirement home fans?

73.4% of Retirement home fans are female, 26.6% are male, with an average age of 42.4 years.

03

Which brands do Retirement home fans like most?

Retirement home fans show strongest brand affinity for Retirement community (14.88×), Caregiver (12.19×), and Nursing (4.25×) over the country average.

04

Where do Retirement home fans live in Germany?

Retirement home fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Retirement home fans also like?

Beyond Retirement home itself, the audience over-indexes on Caregiver (12.19×), Nursing (4.25×), Nursing home care (12.81×), and Nurse education (8.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Retirement home audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Retirement home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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