Retirement home Audience in Germany
Retirement home has an estimated audience of 793,464 people in Germany. 73.4% are female, 26.6% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Retirement community, Caregiver, Nursing, Nursing home care, Nurse education.
The average Retirement home fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Retirement community, Caregiver, Nursing, with strongest over-indexing on Retirement community (14.88× the country average). Demographically, the Retirement home audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Family Orientation, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Retirement home fans
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 42.4 |
| Estimated audience size | 793,464 |
Audience persona
The typical Retirement home fan in Germany is more female, around 42.4 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 250,626 | 1.44× |
| Bayern | 166,631 | 1.31× |
| Baden-Württemberg | 126,596 | 1.17× |
| Niedersachsen | 105,517 | 1.37× |
| Hessen | 58,835 | 0.97× |
| Rheinland-Pfalz | 48,272 | 1.21× |
| Sachsen | 32,506 | 0.84× |
| Schleswig-Holstein | 30,655 | 1.08× |
| Berlin | 23,369 | 0.66× |
| Hamburg | 19,742 | 1.1× |
| Brandenburg | 13,936 | 0.57× |
| Sachsen-Anhalt | 12,226 | 0.59× |
| Saarland | 12,009 | 1.23× |
| Thüringen | 11,250 | 0.56× |
| Mecklenburg-Vorpommern | 10,273 | 0.68× |
| Bremen | 8,313 | 1.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Retirement community | 14.88× | Kids & Family |
| Caregiver | 12.19× | Health |
| Nursing | 4.25× | Business & Career |
| Nursing home care | 12.81× | Kids & Family |
| Nurse education | 8.42× | Kids & Family |
| Maltese (dog) | 4.05× | Pets & Animals |
| Preventive healthcare | 4.55× | Health |
| Techniker Krankenkasse | 3.62× | Business & Career |
| Health insurance | 5.91× | Business & Career |
| Doctolib | 4.31× | Health |
| Nursing theory | 8.52× | Kids & Family |
| Old age | 8.4× | Politics & Society |
| Country | 4× | Travel & Leisure |
| Elderly care | 7.82× | Health |
| Health care provider | 5.38× | Health |
| Home care | 9.06× | Health |
| Nursing management | 6.59× | Kids & Family |
| Florian Silbereisen | 2.88× | Music & Radio |
| Huk24 | 2.82× | Business & Career |
| Health care | 2.41× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.26 |
| Pet Ownership | JOY | 1.88 |
| LGBTQ+ Identity | OPEN | 1.83 |
| Sports Activity | POWER | 1.46 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Mindfulness | BALANCE | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.1% |
| Japan | 6.7% |
| United Kingdom | 6.5% |
See Retirement home audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Retirement home have in Germany?
Retirement home has an estimated audience of 793,464 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Retirement home fans?
73.4% of Retirement home fans are female, 26.6% are male, with an average age of 42.4 years.
Which brands do Retirement home fans like most?
Retirement home fans show strongest brand affinity for Retirement community (14.88×), Caregiver (12.19×), and Nursing (4.25×) over the country average.
Where do Retirement home fans live in Germany?
Retirement home fans in Germany are most concentrated in Nordrhein-Westfalen (reach 250,626), Bayern (reach 166,631), and Baden-Württemberg (reach 126,596). These three regions account for the largest share of the active audience.
What other brands do Retirement home fans also like?
Beyond Retirement home itself, the audience over-indexes on Caregiver (12.19×), Nursing (4.25×), Nursing home care (12.81×), and Nurse education (8.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Retirement home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.