Health care provider Audience in Germany

Health care provider has an estimated audience of 2,126,252 people in Germany. 53.7% are female, 46.3% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Discount stores, Tagesschau, REWE, Edeka.
The average Health care provider fan in Germany is 42.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Discount stores, Tagesschau, with strongest over-indexing on Rossmann (2.54× the country average). Demographically, the Health care provider audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Health care provider fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.0 |
| Estimated audience size | 2,126,252 |
Audience persona
The typical Health care provider fan in Germany is balanced, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 162,386 | 0.48× |
| Nordrhein-Westfalen | 152,703 | 0.33× |
| Baden-Württemberg | 123,094 | 0.42× |
| Hessen | 95,946 | 0.59× |
| Berlin | 78,198 | 0.82× |
| Sachsen-Anhalt | 69,838 | 1.27× |
| Thüringen | 69,730 | 1.29× |
| Rheinland-Pfalz | 63,778 | 0.6× |
| Schleswig-Holstein | 62,427 | 0.82× |
| Brandenburg | 61,787 | 0.94× |
| Niedersachsen | 61,219 | 0.3× |
| Mecklenburg-Vorpommern | 60,915 | 1.5× |
| Saarland | 58,285 | 2.23× |
| Bremen | 56,455 | 3.1× |
| Sachsen | 55,496 | 0.53× |
| Hamburg | 37,656 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.54× | Shopping |
| Discount stores | 1.82× | Shopping |
| Tagesschau | 1.75× | Movies & TV |
| REWE | 1.94× | Shopping |
| Edeka | 1.91× | Shopping |
| Kaufland | 1.9× | Shopping |
| Bild | 1.64× | News |
| Spiegel Online | 1.73× | News |
| Software | 1.51× | Technology & Electronics |
| Wetter.com | 1.97× | Home & Garden |
| Healthy Lifestyles | 5.1× | Health |
| Pharmacy | 3.23× | Business & Career |
| IKEA | 1.68× | Home & Garden |
| 1.72× | Internet & Social Media | |
| Wellness (alternative medicine) | 2.49× | Health |
| Garden | 1.59× | Home & Garden |
| H&M | 1.7× | Shopping |
| Netto Marken-Discount | 1.68× | Shopping |
| Hotels | 1.63× | Travel & Leisure |
| Leisure | 1.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.73 |
| Family Orientation | CONSERVATISM | 1.9 |
| Community Orientation | OPEN | 1.67 |
| Pet Ownership | JOY | 1.5 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Brazil | 7.6% |
| Japan | 7.0% |
See Health care provider audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health care provider have in Germany?
Health care provider has an estimated audience of 2,126,252 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Health care provider fans?
53.7% of Health care provider fans are female, 46.3% are male, with an average age of 42.0 years.
Which brands do Health care provider fans like most?
Health care provider fans show strongest brand affinity for Rossmann (2.54×), Discount stores (1.82×), and Tagesschau (1.75×) over the country average.
Where do Health care provider fans live in Germany?
Health care provider fans in Germany are most concentrated in Bayern (reach 162,386), Nordrhein-Westfalen (reach 152,703), and Baden-Württemberg (reach 123,094). These three regions account for the largest share of the active audience.
What other brands do Health care provider fans also like?
Beyond Health care provider itself, the audience over-indexes on Discount stores (1.82×), Tagesschau (1.75×), REWE (1.94×), and Edeka (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health care provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.