Health care provider Audience in Germany

Health care provider logo

Health care provider has an estimated audience of 2,126,252 people in Germany. 53.7% are female, 46.3% are male, average age 42.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Discount stores, Tagesschau, REWE, Edeka.

The average Health care provider fan in Germany is 42.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Discount stores, Tagesschau, with strongest over-indexing on Rossmann (2.54× the country average). Demographically, the Health care provider audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Health care provider fans

Demographic split for Health care provider audience in Germany
MetricValue
Female53.7%
Male46.3%
Average age42.0
Estimated audience size2,126,252

Audience persona

The typical Health care provider fan in Germany is balanced, around 42.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Rossmann.

Top regions in Germany

Top regions ranked by reach for Health care provider in Germany
RegionReachAffinity
Bayern162,3860.48×
Nordrhein-Westfalen152,7030.33×
Baden-Württemberg123,0940.42×
Hessen95,9460.59×
Berlin78,1980.82×
Sachsen-Anhalt69,8381.27×
Thüringen69,7301.29×
Rheinland-Pfalz63,7780.6×
Schleswig-Holstein62,4270.82×
Brandenburg61,7870.94×
Niedersachsen61,2190.3×
Mecklenburg-Vorpommern60,9151.5×
Saarland58,2852.23×
Bremen56,4553.1×
Sachsen55,4960.53×
Hamburg37,6560.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health care provider audience
BrandAffinityCategory
Rossmann2.54×Shopping
Discount stores1.82×Shopping
Tagesschau1.75×Movies & TV
REWE1.94×Shopping
Edeka1.91×Shopping
Kaufland1.9×Shopping
Bild1.64×News
Spiegel Online1.73×News
Software1.51×Technology & Electronics
Wetter.com1.97×Home & Garden
Healthy Lifestyles5.1×Health
Pharmacy3.23×Business & Career
IKEA1.68×Home & Garden
WhatsApp1.72×Internet & Social Media
Wellness (alternative medicine)2.49×Health
Garden1.59×Home & Garden
H&M1.7×Shopping
Netto Marken-Discount1.68×Shopping
Hotels1.63×Travel & Leisure
Leisure1.56×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health care provider audience
TraitClusterScore
Healthy LifestyleBALANCE2.73
Family OrientationCONSERVATISM1.9
Community OrientationOPEN1.67
Pet OwnershipJOY1.5
LGBTQ+ IdentityOPEN1.46
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Health care provider
CountryShare
United States25.3%
Brazil7.6%
Japan7.0%

See Health care provider audiences in other countries

More Health audiences in Germany

Frequently asked questions

How many fans does Health care provider have in Germany?

Health care provider has an estimated audience of 2,126,252 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Health care provider fans?

53.7% of Health care provider fans are female, 46.3% are male, with an average age of 42.0 years.

Which brands do Health care provider fans like most?

Health care provider fans show strongest brand affinity for Rossmann (2.54×), Discount stores (1.82×), and Tagesschau (1.75×) over the country average.

Where do Health care provider fans live in Germany?

Health care provider fans in Germany are most concentrated in Bayern (reach 162,386), Nordrhein-Westfalen (reach 152,703), and Baden-Württemberg (reach 123,094). These three regions account for the largest share of the active audience.

What other brands do Health care provider fans also like?

Beyond Health care provider itself, the audience over-indexes on Discount stores (1.82×), Tagesschau (1.75×), REWE (1.94×), and Edeka (1.91×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Health care provider. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.