Healthy Lifestyles Audience in Germany
Healthy Lifestyles has an estimated audience of 2,137,330 people in Germany. 61.8% are female, 38.2% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Artistic inspiration, Progressive rock, Gil Ofarim, Natural rubber, Islamism.
The average Healthy Lifestyles fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Artistic inspiration, Progressive rock, Gil Ofarim, with strongest over-indexing on Artistic inspiration (2.28× the country average). Demographically, the Healthy Lifestyles audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Healthy Lifestyles fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 35.1 |
| Estimated audience size | 2,137,330 |
Audience persona
The typical Healthy Lifestyles fan in Germany is more female, around 35.1 years old, with strong Sports Activity tendencies and a notable affinity for Artistic inspiration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,130 | 0.67× |
| Bayern | 227,728 | 0.66× |
| Baden-Württemberg | 205,975 | 0.71× |
| Hessen | 165,379 | 1.02× |
| Niedersachsen | 137,336 | 0.66× |
| Berlin | 85,864 | 0.9× |
| Sachsen | 81,248 | 0.78× |
| Rheinland-Pfalz | 73,716 | 0.69× |
| Schleswig-Holstein | 63,135 | 0.82× |
| Sachsen-Anhalt | 59,072 | 1.07× |
| Thüringen | 55,535 | 1.02× |
| Brandenburg | 49,990 | 0.75× |
| Mecklenburg-Vorpommern | 47,437 | 1.16× |
| Saarland | 47,157 | 1.8× |
| Bremen | 44,073 | 2.41× |
| Hamburg | 42,930 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Artistic inspiration | 2.28× | Arts & Culture |
| Progressive rock | 2.78× | Music & Radio |
| Gil Ofarim | 2× | Music & Radio |
| Natural rubber | 3.01× | Cars & Mobility |
| Islamism | 7.22× | Politics & Society |
| Business English | 3.07× | Business & Career |
| Cachorro | 3.23× | Pets & Animals |
| Information sensitivity | 4.34× | Technology & Electronics |
| Commercial mortgage | 1.62× | Business & Career |
| Ipekyol | 3.24× | Shopping |
| Boracay | 5.21× | Travel & Leisure |
| N'Golo Kanté | 4.09× | Sports |
| Liberace | 4.49× | Music & Radio |
| Bugatti Chiron | 3.82× | Cars & Mobility |
| Public speaking | 3.88× | Politics & Society |
| Google Home | 3.21× | Technology & Electronics |
| Ireen Sheer | 1.56× | Music & Radio |
| Bank account | 1.57× | Business & Career |
| Building insulation | 2.3× | Home & Garden |
| Paul Dano | 2.49× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.56 |
| Sustainability | BALANCE | 2.18 |
| Design Affinity | PREMIUM | 1.91 |
| Individualism | JOY | 1.89 |
| Urban Lifestyle | OPEN | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 11.9% |
| India | 8.8% |
See Healthy Lifestyles audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Healthy Lifestyles have in Germany?
Healthy Lifestyles has an estimated audience of 2,137,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Healthy Lifestyles fans?
61.8% of Healthy Lifestyles fans are female, 38.2% are male, with an average age of 35.1 years.
Which brands do Healthy Lifestyles fans like most?
Healthy Lifestyles fans show strongest brand affinity for Artistic inspiration (2.28×), Progressive rock (2.78×), and Gil Ofarim (2×) over the country average.
Where do Healthy Lifestyles fans live in Germany?
Healthy Lifestyles fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,130), Bayern (reach 227,728), and Baden-Württemberg (reach 205,975). These three regions account for the largest share of the active audience.
What other brands do Healthy Lifestyles fans also like?
Beyond Healthy Lifestyles itself, the audience over-indexes on Progressive rock (2.78×), Gil Ofarim (2×), Natural rubber (3.01×), and Islamism (7.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Healthy Lifestyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.