Rascasse Audience Intelligence

Healthy Lifestyles Audience in Germany

A data profile of the people who buy, follow and care about Healthy Lifestyles in Germany — modelled from more than twelve digital signal sources. Healthy Lifestyles has an estimated audience of 2,137,330 people in Germany.

#1822among Topic in Germany#78in Health

The average Healthy Lifestyles fan in Germany is 35.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Holiday Inn, Fitness and figure competition, Female bodybuilding, with strongest over-indexing on Holiday Inn (12.18× the country average).

Demographically, the Healthy Lifestyles audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Healthy Lifestyles fan in Germany is more female, around 35.1 years old, with strong Sustainability tendencies and a notable affinity for Holiday Inn.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Healthy Lifestyles profile in Germany.

Audience size
2.1M
in Germany
Gender
61.8%♀
38.2% male
Age
35.1
average years
Country rank
#3128
Topic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Healthy Lifestyles fans

61.8% are female, 38.2% are male, average age 35.1.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Healthy Lifestyles audience in Germany
MetricValue
Female61.8%
Male38.2%
Average age35.1
Estimated audience size2,137,330
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Healthy Lifestyles audience in Germany
Age bracketShare%
16-1930%
20-2922%
30-3918%
40-4918%
50+12%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Healthy Lifestyles audience comes from Germany.

Worldwide audience distribution share by country for Healthy Lifestyles
CountryShare
United States20.6%
Japan11.9%
India8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Healthy Lifestyles audience in Germany is strongest.

Fig. 05

Top regions by affinity

Healthy Lifestyles fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.32×
02Saarland~30K1.23×
03Mecklenburg-Vorpommern~40K1.06×
04Sachsen-Anhalt~60K1.03×
05Thüringen~60K1.03×
06Hessen~200K0.97×
07Brandenburg~60K0.95×
08Hamburg~50K0.95×
09Schleswig-Holstein~70K0.94×
10Sachsen~100K0.92×
11Rheinland-Pfalz~100K0.91×
12Berlin~90K0.91×
13Niedersachsen~200K0.83×
14Baden-Württemberg~200K0.81×
15Bayern~300K0.78×
16Nordrhein-Westfalen~400K0.76×
Fig. 06

Affinity by region

Affinity by region — Healthy Lifestyles, Germany
0.76×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Healthy Lifestyles audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Healthy Lifestyles audience
#·InterestCategoryAffinity×
01Holiday InnTravel & Leisure12.18×
02Toyota Land CruiserCars & Mobility6.61×
03Organic certificationFood & Beverages5.49×
04DiaperKids & Family5.21×
05Health care providerHealth5.10×
06Female bodybuildingSports4.82×
07Fitness and figure competitionSports4.16×
08Robert RedfordMovies & TV3.78×
09Natural foodsFood & Beverages3.73×
10Flowering plantHome & Garden3.55×
11Crime fictionLiterature3.42×
12Child careKids & Family3.30×
13Tour de FranceSports2.95×
14Chihuahua (dog)Pets & Animals2.89×
15KitchenwareHome & Garden2.76×
16Self-awarenessHealth2.30×
17HugendubelShopping2.25×
18Do it yourself (DIY)Home & Garden1.74×
19Women's clothingFashion & Accessoires1.72×
20IKEAHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Healthy Lifestyles audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Healthy Lifestyles audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.07×
Design AffinityPREMIUM1.97×
MindfulnessBALANCE1.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Healthy Lifestyles audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.86×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Healthy Lifestyles have in Germany?

Healthy Lifestyles has an estimated audience of 2,137,330 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Healthy Lifestyles fans?

61.8% of Healthy Lifestyles fans are female, 38.2% are male, with an average age of 35.1 years.

03

Which brands do Healthy Lifestyles fans like most?

Healthy Lifestyles fans show strongest brand affinity for Holiday Inn (12.18×), Fitness and figure competition (4.16×), and Female bodybuilding (4.82×) over the country average.

04

Where do Healthy Lifestyles fans live in Germany?

Healthy Lifestyles fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Healthy Lifestyles fans also like?

Beyond Healthy Lifestyles itself, the audience over-indexes on Fitness and figure competition (4.16×), Female bodybuilding (4.82×), Robert Redford (3.78×), and Natural foods (3.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Healthy Lifestyles audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Healthy Lifestyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →