A data profile of the people who buy, follow and care about Healthy Lifestyles in India — modelled from more than twelve digital signal sources. Healthy Lifestyles has an estimated audience of 3,290,567 people in India.
Healthy Lifestyles has an estimated audience of 3,290,567 people in India. 55.0% are female, 45.0% are male, average age 30.5. Top brand affinities: BTS, Superman, Harry Potter, Nutrient, Chennai.
Top brand affinities include BTS, Superman, Harry Potter, with strongest over-indexing on BTS (4.93× the country average).
Demographically, the Healthy Lifestyles audience skews balanced with an average age of 30.5, and over-indexes on personality traits such as Indulgence, Community Orientation.
The typical Healthy Lifestyles fan in India is balanced, around 30.5 years old, with strong Indulgence tendencies and a notable affinity for BTS.
The key figures that characterise the Healthy Lifestyles profile in India.
55.0% are female, 45.0% are male, average age 30.5.
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 30.5 |
| Estimated audience size | 3,290,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 35% | |
| 20-29 | 35% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Healthy Lifestyles audience comes from India.
| Country | Share |
|---|---|
| United States | 20.6% |
| Japan | 11.9% |
| India | 8.8% |
The strongest cross-interests of the Healthy Lifestyles audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 4.93× | ||
| 02 | Single malt whisky | Food & Beverages | 4.65× | ||
| 03 | Nutrient | Food & Beverages | 2.15× | ||
| 04 | Alia Bhatt | Movies & TV | 2.06× | ||
| 05 | Embroidery | Home & Garden | 1.97× | ||
| 06 | Wedding invitation | Home & Garden | 1.92× | ||
| 07 | Ranveer Singh | Movies & TV | 1.91× | ||
| 08 | Skirt | Fashion & Accessoires | 1.91× | ||
| 09 | Superman | Movies & TV | 1.84× | ||
| 10 | Engagement ring | Fashion & Accessoires | 1.84× | ||
| 11 | Amitabh Bachchan | Movies & TV | 1.83× | ||
| 12 | Earring | Fashion & Accessoires | 1.82× | ||
| 13 | BSE SENSEX | Business & Career | 1.82× | ||
| 14 | NDTV | Movies & TV | 1.75× | ||
| 15 | England cricket team | Sports | 1.72× | ||
| 16 | Chennai | Travel & Leisure | 1.70× | ||
| 17 | Pakistan national cricket team | Sports | 1.70× | ||
| 18 | Harry Potter | Movies & TV | 1.66× | ||
| 19 | Cash on delivery | Business & Career | 1.64× | ||
| 20 | Pakistan | Travel & Leisure | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.16× | |
| Community Orientation | OPEN | 1.75× | |
| Early Adopter Mentality | POWER | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Creativity | OPEN | 0.69× | |
| Tradition | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Healthy Lifestyles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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