A data profile of the people who buy, follow and care about NDTV in India — modelled from more than twelve digital signal sources. NDTV has an estimated audience of 10,195,536 people in India.
The average NDTV fan in India is 30.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Tamil Nadu.
Top brand affinities include Heroes (TV series), Hindustani language, News broadcasting, with strongest over-indexing on Heroes (TV series) (3.58× the country average).
Demographically, the NDTV audience skews more male with an average age of 30.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical NDTV fan in India is more male, around 30.4 years old, with strong Career Orientation tendencies and a notable affinity for Heroes (TV series).
The key figures that characterise the NDTV profile in India.
27.5% are female, 72.5% are male, average age 30.4.
| Metric | Value |
|---|---|
| Female | 27.5% |
| Male | 72.5% |
| Average age | 30.4 |
| Estimated audience size | 10,195,536 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 28% | |
| 30-39 | 15% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide NDTV audience comes from India.
| Country | Share |
|---|---|
| India | 57.1% |
| United States | 7.9% |
| United Arab Emirates | 4.7% |
Where the NDTV audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~900K | 3.43× | |
| 02 | Goa | ~30K | 2.36× | |
| 03 | Tamil Nadu | ~500K | 2.05× | |
| 04 | Maharashtra | ~900K | 1.89× | |
| 05 | Telangana | ~300K | 1.89× | |
| 06 | Haryana | ~200K | 1.76× | |
| 07 | Jammu and Kashmir | ~70K | 1.58× | |
| 08 | West Bengal | ~300K | 1.06× | |
| 09 | Meghalaya | ~10K | 1.06× | |
| 10 | Odisha | ~100K | 0.98× | |
| 11 | Uttar Pradesh | ~400K | 0.90× | |
| 12 | Gujarat | ~300K | 0.90× | |
| 13 | Uttarakhand | ~40K | 0.87× | |
| 14 | Kerala | ~100K | 0.81× | |
| 15 | Punjab (region) | ~100K | 0.79× | |
| 16 | Himachal Pradesh | ~30K | 0.76× | |
| 17 | Andhra Pradesh | ~80K | 0.66× | |
| 18 | Jharkhand | ~60K | 0.64× | |
| 19 | Sikkim | ~3K | 0.57× | |
| 20 | Assam | ~60K | 0.56× | |
| 21 | Manipur | ~6K | 0.51× | |
| 22 | Tripura | ~7K | 0.48× | |
| 23 | Nagaland | ~3K | 0.47× | |
| 24 | Chhattisgarh | ~30K | 0.45× | |
| 25 | Madhya Pradesh | ~80K | 0.44× | |
| 26 | Arunachal Pradesh | ~3K | 0.43× | |
| 27 | Rajasthan | ~90K | 0.41× | |
| 28 | Bihar | ~70K | 0.34× | |
| 29 | Mizoram | ~2K | 0.29× |
The strongest cross-interests of the NDTV audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heroes (TV series) | Movies & TV | 3.58× | ||
| 02 | Barbeque Nation | Food & Beverages | 3.47× | ||
| 03 | Hindustani language | Politics & Society | 2.06× | ||
| 04 | Online newspaper | News | 1.82× | ||
| 05 | Game of Thrones | Movies & TV | 1.79× | ||
| 06 | Nutrient | Food & Beverages | 1.77× | ||
| 07 | Option (finance) | Business & Career | 1.76× | ||
| 08 | Breaking news | Movies & TV | 1.74× | ||
| 09 | Marathi language | Politics & Society | 1.66× | ||
| 10 | Serial (podcast) | Music & Radio | 1.64× | ||
| 11 | STAR Sports | Movies & TV | 1.62× | ||
| 12 | Local news | News | 1.59× | ||
| 13 | Stock | Business & Career | 1.58× | ||
| 14 | Printing | Technology & Electronics | 1.57× | ||
| 15 | Rohit Sharma | Sports | 1.55× | ||
| 16 | Cricket World Cup | Sports | 1.54× | ||
| 17 | Mutual fund | Business & Career | 1.54× | ||
| 18 | News broadcasting | Business & Career | 1.52× | ||
| 19 | Cotton | Fashion & Accessoires | 1.51× | ||
| 20 | Rajasthan Royals | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.49× | |
| Community Orientation | OPEN | 1.23× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.86× | |
| DIY Mentality | THRILL | 0.95× | |
| Sustainability | BALANCE | 0.96× |
NDTV has an estimated audience of 10,195,536 people in India, concentrated in Maharashtra and Karnataka.
27.5% of NDTV fans are female, 72.5% are male, with an average age of 30.4 years.
NDTV fans show strongest brand affinity for Heroes (TV series) (3.58×), Hindustani language (2.06×), and News broadcasting (1.52×) over the country average.
NDTV fans in India are most concentrated in Maharashtra (reach ~900K), Karnataka (reach ~900K), and Tamil Nadu (reach ~500K). These three regions account for the largest share of the active audience.
Beyond NDTV itself, the audience over-indexes on Hindustani language (2.06×), News broadcasting (1.52×), Breaking news (1.74×), and Game of Thrones (1.79×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for NDTV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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