A data profile of the people who buy, follow and care about Barbeque Nation in India — modelled from more than twelve digital signal sources. Barbeque Nation has an estimated audience of 3,189,553 people in India.
Barbeque Nation has an estimated audience of 3,189,553 people in India. 37.4% are female, 62.6% are male, average age 32.3. Top brand affinities: Onitsuka Tiger, Game of Thrones, Bank of America, Taco Bell, Venice.
Top brand affinities include Onitsuka Tiger, Game of Thrones, Bank of America, with strongest over-indexing on Onitsuka Tiger (22.07× the country average).
Demographically, the Barbeque Nation audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Barbeque Nation fan in India is more male, around 32.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Onitsuka Tiger.
The key figures that characterise the Barbeque Nation profile in India.
37.4% are female, 62.6% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 32.3 |
| Estimated audience size | 3,189,553 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 36% | |
| 30-39 | 21% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Barbeque Nation audience comes from India.
| Country | Share |
|---|---|
| India | 85.4% |
| United States | 5.1% |
| United Arab Emirates | 3.6% |
The strongest cross-interests of the Barbeque Nation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bank of America | Business & Career | 28.46× | ||
| 02 | Venice | Travel & Leisure | 27.04× | ||
| 03 | Hard Rock Cafe | Food & Beverages | 22.96× | ||
| 04 | Onitsuka Tiger | Fashion & Accessoires | 22.07× | ||
| 05 | Taco Bell | Food & Beverages | 14.68× | ||
| 06 | 9GAG | Internet & Social Media | 9.96× | ||
| 07 | IBM | Technology & Electronics | 9.54× | ||
| 08 | Buffet | Food & Beverages | 9.15× | ||
| 09 | Vistara | Travel & Leisure | 8.74× | ||
| 10 | Fossil | Fashion & Accessoires | 7.03× | ||
| 11 | Intel | Technology & Electronics | 6.40× | ||
| 12 | Steve Madden | Fashion & Accessoires | 6.12× | ||
| 13 | Game of Thrones | Movies & TV | 5.64× | ||
| 14 | Jimmy Choo | Fashion & Accessoires | 5.42× | ||
| 15 | Hair Cuttery | Beauty & Wellness | 5.30× | ||
| 16 | Asus | Technology & Electronics | 4.07× | ||
| 17 | NDTV | Movies & TV | 3.47× | ||
| 18 | TripAdvisor | Travel & Leisure | 3.13× | ||
| 19 | Israel | Travel & Leisure | 2.49× | ||
| 20 | Young's | Food & Beverages | 1.90× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.29× | |
| Indulgence | JOY | 1.80× | |
| Sustainability | BALANCE | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.59× | |
| Social Media Usage | JOY | 0.67× | |
| Spirituality | BALANCE | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Barbeque Nation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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